Retail Reality Check

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Asda reports significant progress delivering Project Future - pitched as Europe’s largest systems implementation programme - which involves the separation of more than 2,500 systems from former owner Walmart and aims to lay the technological foundations for the grocery giant’s future growth.

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Rent the Runway is continuing to roll out new personalized recommendations and artificial intelligence (AI)-powered enhancements as part of a wide-ranging transformation of its fashion subscription, rental and resale platform.

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Fittora, a fashion startup, has launched an AI powered, made to order tailoring platform. Using selfies, the app can calculate a customer’s exact measurements to create one of a kind items.

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Goodfellas, an Italian restaurant chain, has launched a pilot program for a pizza vending machine in Georgetown, Ontario, according to an Elliot Lake Today report.

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Tailored Athlete, a UK-based "perfect muscle fit" clothing brand founded in 2016, has selected Cart.com as its US fulfilment and transportation management services partner.

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The luxury membership platform Vivrelle, which allows customers to rent high-end goods, announced Thursday the launch of an AI personal styling tool called Ella as part of its partnership with fashion retailers Revolve and FWRD.

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Walmart introduced the Scintilla platform, which provides a unified picture of category performance and consumer trends at scale, under the name Luminate in 2021 and then updated it to Scintilla earlier in 2025.

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Delivered in partnership with ESEL solution supplier Solum and Vestcom for data integration and software, the move forms part of Currys’ push to support colleagues in their day-to-day roles, while making it easier for its customers to shop.

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Etsy has added artificial intelligence (AI)-powered title suggestions and writing assistance to its tools for sellers.

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Specialty apparel retailer Gap Inc. now offers Klarna’s payment options to U.S. shoppers across its four brands, including Old Navy, Gap, Banana Republic and Athleta.

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Albertsons Companies Collaborates with Google Cloud to Enhance Grocery Shopping with New AI-Powered Shopping Assistant

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After launches in the UK, France, Germany, and China, Hugo Boss is bringing its XP loyalty programme to the USA. This integrates into the Hugo Boss app, combining traditional loyalty features like levels and points with Web3 elements.

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ShopRite is introducing Caper Carts this month at its Flemington, Clinton and Greenwich stores in New Jersey. The stores are the latest operating under the ShopRite banner to deploy the Instacart-developed shopping carts that allow customers to check out seamlessly.

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UK fashion footwear brand, Simmi London, has announced a partnership with delivery management solution specialist Scurri.

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TikTok’s U.S. operations have been given a fourth reprieve thanks to a Sept. 16 Executive Order from President Donald Trump delaying enforcement of the ban until Dec. 16, 2025. This follows the June 2025 order postponing the ban for a third time; the law was supposed to take effect in January 2025. TikTok U.S. is currently owned and operated by Chinese firm ByteDance.

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Walmart Business is piloting a Pay By Invoice program with a select group of customers and plans to make it more widely available in the coming months.

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All4Running has gone live with Sitoo’s PoS and Unified Commerce Platform.

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Cheba Hut, a "toasted" sub shop, has launched a mobile app and loyalty platform in partnership with Thanx. The app, which includes a rewards program called "Munchie Mob Rewards," is designed to streamline ordering and deepen customer engagement.

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Keeyu, which detects and fixes e-commerce fulfilment, payment, and delivery issues before customers complain, automating issue resolution, has hooked Decjuba as a customer.

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Retail247 reports that Piglet in Bed, a homeware and lifestyle brand, has selected its Archean solution to manage both its stock management and order management operations.

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When Salt Boutique first opened, the team used Square POS for processing payments in-store and Weebly (now Square Online) to build their online store. But the brand's growth was stifled as the two systems often failed to sync seamlessly, making it difficult to best serve their customers.

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From September, customers will be able to get rapid delivery of fragrances from top brands within 60 minutes of placing an order. Available through The Fragrance Shop’s website and app, the service will launch across all UK stores.

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Tractor Supply Co. employees don’t take the company’s tagline, “For Life Out Here,” lightly. For 85 years the retailer has served the needs of recreational farmers, ranchers, homeowners, gardeners, and pet enthusiasts who rely on its stores to feed their animals and maintain their properties.

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HanesBrands is investing in its operational intelligence capabilities through a 10-year partnership with Infosys.

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Reward, a customer engagement platform, has announced a new partnership with British retail brand Hawes & Curtis.

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Hello Sugar, a beauty franchise, is partnering with PolyAI, which provides enterprise conversational AI, to automate all front end service calls.

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Hy-Vee RedMedia, Hy-Vee’s retail media arm, will begin offering sponsored product ads on Hy-Vee.com via Instacart Carrot Ads, allowing brands to secure premium digital shelf space.

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Australian founded surf and snowboard clothing and accessories brand Roxy has gone live with Reshop, which provides shoppers with instant refunds when they make a return.

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The brand now offers a conversational AI style assistant and AI visualization to inspire discovery, according to a blog post from CEO Matt Baer. The Stylist Connect feature lets clients and stylists connect outside of the Stitch Fix experience.

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North Carolina has launched what it calls the country’s first in-vehicle toll payment pilot program. This initiative is being carried out in partnership with Volvo and Mastercard.

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There’s been talk for some time about the collapse of the traditional “funnel.” Consumers no longer move along a linear path from awareness to consideration to purchase, and they haven’t for years. Now, with the rise of AI-powered search and discovery, that path to purchase is becoming even more fragmented and variable.

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DoorDash Canada is integrating its DashPass paid subscription program with Amazon Prime as part of a broader offering of new benefits.

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Procter & Gamble is scaling its ability to run fully automated factory shifts that remove human supervision.

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The Order Management Market-2025

The Order Management Market-2025

In Retail Executive Advisory Research »

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Tailored Athlete is leveraging Cart.com as its U.S. fulfillment and transportation management services (TMS) partner. Tailored Athlete will leverage Cart.com's tech-enabled third-party logistics (3PL) solutions and Columbus, Ohio-based supply chain hub to streamline its fulfillment operations in the U.S.

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Nearly half of retailers now use AI daily or several times per week, according to data from Amperity's 2025 State of AI in Retail survey. From customer data platforms to predictive models and chatbots, the technology is today being embedded into everyday operations, reshaping how brands engage with customers and compete in a crowded market.

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Independent Norwegian electrical wholesaler boosts efficiency, reduces costs, and improves product availability with smarter Ai-driven supply chain management

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Biomaterials company Erthos plans to commercialize its platform, Zya, in early 2026 to aid CPG companies with faster and less risky development of biopolymers for packaging.

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Everlane’s e-commerce store has gone live on Shopify, building on its use of the latter’s Shop Pay solution.

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LG Electronics USA has rolled out RetailVerse, a digital retail platform that uses 3D visualization and AI tools to give consumers a more detailed look at appliances before they buy.

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The Walmart warehouse club subsidiary is providing enterprise-grade tools equipped with ChatGPT, the generative AI engine from OpenAI. According to Sam’s Club, AI is automating and improving back-end manager workflows to allow them to focus more on customer- and employee-facing activities.

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Sunoco LP is partnering with Velocity Logic Group to enhance its loyalty program across more than 5,200 sites.

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Bassett Furniture has enhanced its delivery experience by deploying DispatchTrack's delivery management platform. The technology provides a proof of delivery feature that boosts sales and customer engagement.

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Bealls reports a company wide deployment of Profitmind’s agentic AI solution covering its merchandise planning and inventory processes. It is using the platform to speed planning cycles, raise forecast accuracy, maximise inventory productivity, and free teams from manual analysis so they can focus on higher value work.

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Italian menswear brand Boggi Milano has opened 140 new stores across eight countries over two months, supported by XY Retail, a provider of omnichannel retail solutions.

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European home improvement retailer Hornbach Baumarkt has gone live with Solace’s real-time, event driven integration platform as it looks to deliver a faster, more seamless shopping experience, both online and in-store.

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Donatos Pizza has successfully implemented a voice AI ordering system from Revmo AI across its 174 restaurants, resulting in significant improvements to order conversion, operational efficiency, and customer experience.

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East of England Co-op this week presented its new website to its employees.

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The new role for the company was designed to address two key areas: elevating processes to increase enterprise capacity and pursuing a strategic growth journey that includes market share expansion, new category creation and the pursuit of adjacent profit centers.

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Who is Elijah is teaming up with ProfitPeak to expand into new markets and unlock smarter data driven decisions through Meta and Klaviyo.

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Papa Johns has partnered with Retail Assist and Barron McCann to review its UK wide IT support across more than 400 stores.

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Circle K is launching a new partnership with Relay Payments, bringing the provider's secure digital payment solution to more than 500 truck-accessible Circle K locations across the United States.

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DSW Designer Shoe Warehouse has stepped into the retail media arena with the debut of Front Row Connection, a self-service platform powered by the Epsilon Retail Media platform. The footwear retailer’s new RMN is designed to apply AI to “person-first” identity resolution in the ad server in order to connect brands with all their shoppers.

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Digital guest experience company Virdee has successfully completed a nationwide rollout of its digital check-in platform across 22 Great Wolf Lodge indoor water park resorts. The system is designed to streamline the arrival process and reduce congestion at the front desk.

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Convenience retailer Spinx has introduced a new age verification tool for eligible loyalty members, enhancing its offer for customers.

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The company is using a new in-house graphic design studio called Sketch Pro in select test markets, with plans to scale the effort to 21 markets by 2026.

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Ask Ralph is a conversational AI shopping experience built on Azure OpenAI and available in the Ralph Lauren app in the US. You can interact with Ask Ralph just like you would a stylist in a Ralph Lauren store by asking simple, conversational questions or using prompts to find the perfect look for any occasion.

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Today, Instacart and Morrisons announced that Caper Carts, Instacart's AI-powered smart trolleys, are coming to the UK. Caper Carts will become available starting in early 2026 at one initial Morrisons store, with the potential for a further rollout. This marks Instacart's first retail partnership in the UK to bring Caper Carts to British customers.

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Terrible’s convenience stores launched a mobile app in partnership with mobile app platform provider Rovertown for its Terrible’s+ Rewards loyalty program, powered by PDI.

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NewStore reports that VEJA, a French footwear brand, is now live on its Omnichannel PoS offering.

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