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IHL Group is a global research and advisory firm for the retail and hospitality industries providing proprietary research hard data so you can make smarter decisions; the market and technology insight that companies need to effectively compete in a global market.

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How Walmart Is Testing Immersive Commerce

Walmart is expanding its immersive commerce strategy with Walmart Realm and Walmart Live, showcased at NRF 2026. Partnering with Emperia, Walmart uses gaming-inspired digital worlds—tested on Roblox and Minecraft—to deepen engagement, drive online sales, and gather shopper insights to enhance merchandising and digital brand perception. Read Article ›

How Precise Staging is Driving Black Bear Diner’s KDS Success

HonorBuilt is managing Black Bear Diner’s nationwide rollout of the QSR Automations (by Crunchtime) ConnectSmart Kitchen system across 120 locations. Using its Atlanta and Phoenix logistics centers, HonorBuilt stages, configures, and tests hardware before shipping, ensuring on-time, disruption-free installations and protecting franchise revenue during major tech upgrades. Read Article ›

3 retailers on their role in agentic AI experiences

Executives from Home Depot, URBN, and Wayfair told NRF attendees they’re ensuring their brands remain the “merchant of record” as agentic AI platforms like Google, OpenAI, and Microsoft Copilot enable direct transactions. Each retailer emphasized maintaining brand control, customer service, and returns management across AI-driven shopping journeys. Read Article ›

STRATACACHE powers in-store retail media push for Iceland and The Food Warehouse

Iceland Retail Media, operating through Iceland and The Food Warehouse, has partnered with STRATACACHE to deploy digital signage, CMS, and Walkbase analytic sensor technology across 766 stores. This camera‑free, privacy‑compliant system enables real‑time ad impression verification and audience attribution, strengthening data‑driven retail media performance and brand transparency. Read Article ›