AI
The Human Advantage in the Age of AI
An Eight-Part Series on Sol Rashidi's MURTEC 2026 Keynote I had the honor and privilege of attending Sol Rashidi’s keynote address at MURTEC 2026 in Las Vegas in March. Titled…
The Four Human Advantages Hospitality Must Not Engineer Away
The most resonant moment of Sol Rashidi's MURTEC 2026 keynote was not a warning. It was a reminder. After sixty minutes of sobering data about AI failure rates, governance gaps,…
Your Data Governance Gap is the Real AI Risk
Every hospitality operator presenting an AI strategy to their board this year has a slide about the technology. Almost none of them have a slide about data governance. That asymmetry…
The Action Plan: What Hospitality Technology Leaders Should Do Monday Morning
Seven posts into this series, the diagnosis is complete. The failure rates are documented. The framework is clear. The risks are named. The question that remains is the one every…
Reframing the ROI Conversation (Financial Metrics are Necessary but Insufficient)
The boards asking hard questions about AI ROI in 2026 are asking the right question in the wrong way. Financial ROI is a necessary measure of AI investment performance. It…
The Hospital That Got AI Wrong, and What Hospitality Must Learn From It
Sol Rashidi shared a case study at MURTEC 2026 that did not come from hospitality. It came from healthcare. And it should be required reading for every hospitality technology leader…
Using AI vs Doing AI (Most Hospitality Players are Doing the Former)
There is a line Sol Rashidi drew at MURTEC 2026 that should be posted on the wall of every hospitality technology department in the industry. It is not a complicated…
Not All AI is Created Equal (And You’re Probably Reaching for the Wrong Kind)
One of the most clarifying moments at MURTEC 2026 came when Sol Rashidi drew a line that most AI vendors have a financial incentive to blur. Not all AI is…
The AI Report Card Nobody Wants to See
The AI hype cycle has a dirty secret. Sol Rashidi spent 60 minutes at MURTEC 2026 in Las Vegas laying it bare, and the hospitality technology leaders in that room…
Agentic AI Moves from Boardroom to Cash Register
The week of March 7, 2026 will likely be remembered as the week agentic AI moved from conference keynotes into actual store operations. No longer a concept being debated at…