Jerry Sheldon


Full Bio

In addition to having a Bachelor of Mechanical Engineering and a Masters Degree in Mechanical Engineering from Georgia Tech, Jerry also has an MBA from the University of Miami with a specialty in Marketing and Marketing Research. He brings over 30 years of business experience in engineering and management through assignments with Pratt Whitney – United Technologies, Georgia Tech School of Mathematics, and Milliken & Company. In 2022, 2023 and 2024 he was named as one of the Top Retail Experts by RETHINK Retail.

Jerry is our resident rocket scientist. In his previous employment he was managing a stress testing laboratory on the Space Shuttle engines. In the field of retail technology, Jerry has researched and authored analyst reports on Order Management, Price Optimization, POS Software and Hardware Systems, Printers, and Global IT Spend. Jerry also provides the development expertise and analytics that go into our Retailer Technology Data Service Sophia and our Retail and CPG IT Spend models.

Jerry has been quoted by The Atlanta Journal Constitution, RIS News, Hospitality Upgrade, BusinessWeek, Retail Technology Quarterly, and Investor’s Business Daily, among others. Jerry has also appeared on Fox News Live and Fox Business discussing mobile commerce.

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Analyst Corner Articles

Full Archives


Full Archives

Walmart and other retailers are fighting for bargain-hunting, inflation-weary customers. Here's how

A slew of quarterly earnings reports and other company announcements have highlighted the extent to which customers are on the hunt for bargains.

Business News RETAIL ROUNDUP Inflation hits McDonald's, IHOP and Applebee's, Target's new thing, and Aldi cuts prices

In retail news, Applebee’s and IHOP say customers are ditching their higher priced menu items for tenders and burgers. Aldi wants to compete with Walmart and Target and plans to do so by cutting prices on 250 items. Krispy Kreme had its best sales day ever, thanks to Valentine’s Day.

Rethinking Grocery: Why Smart Grocers Are “Checking Out” Autonomous Stores

A RETHINK Retail special report on the innovations in the world of frictionless shopping

McDonald's and other food giants are struggling in the inflation economy

Earnings reports from some of the biggest food companies have highlighted struggles with higher prices, labor shortages, and more.

Best Buy and other retailers started 2024 by closing stores. They're not done, analysts say

When the COVID-19 pandemic disrupted the lives of consumers across the U.S., retailers faced a grim reality: store closures. While some are bouncing back — and in some places quicker than others — analysts say that store closures aren’t done yet.