Jerry Sheldon

Analyst

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In addition to having a Bachelor of Mechanical Engineering and a Masters Degree in Mechanical Engineering from Georgia Tech, Jerry also has an MBA from the University of Miami with a specialty in Marketing and Marketing Research. He brings over 30 years of business experience in engineering and management through assignments with Pratt Whitney – United Technologies, Georgia Tech School of Mathematics, and Milliken & Company. In 2022, 2023 and 2024 he was named as one of the Top Retail Experts by RETHINK Retail.

Jerry is our resident rocket scientist. In his previous employment he was managing a stress testing laboratory on the Space Shuttle engines. In the field of retail technology, Jerry has researched and authored analyst reports on Order Management, Price Optimization, POS Software and Hardware Systems, Printers, and Global IT Spend. Jerry also provides the development expertise and analytics that go into our Retailer Technology Data Service Sophia and our Retail and CPG IT Spend models.

Jerry has been quoted by The Atlanta Journal Constitution, RIS News, Hospitality Upgrade, BusinessWeek, Retail Technology Quarterly, and Investor’s Business Daily, among others. Jerry has also appeared on Fox News Live and Fox Business discussing mobile commerce.

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Walmart and Target are winning the inflation economy's endgame

The retail market is polarized, with clear winners and losers in a pitched fight for consumers’ dollars

Rethinking Grocery: Why Smart Grocers Are “Checking Out” Autonomous Stores

A RETHINK Retail special report on the innovations in the world of frictionless shopping

Starbucks' new CEO will need to please shareholders — and Howard Schultz, analysts say

As Starbucks’ new CEO, Brian Niccol, the current CEO of Chipotle (CMG), faces a tough road ahead: he must win the favor of both the former CEO Howard Schultz, and the demand of shareholders. Balancing the two has tripped up past leaders, making his task all the more critical.

A $5 Meal Deal at McDonalds, Price Wars Also at Starbucks, Walmart, Target

McDonald’s announced Thursday that customers who spend a minimum of $1 on Fridays will receive free fries with their order, as part of its effort to win back inflation-scorned customers.

McDonald's and other food giants are struggling in the inflation economy

Earnings reports from some of the biggest food companies have highlighted struggles with higher prices, labor shortages, and more.