Italian POS Terminal Market – 2024

By Lee Holman Feb 22, 2024 3 Min Read

Unlike many other European countries, the Italian retail market is dominated by smaller, regional players rather than large national chains. This regional diversity has allowed for the preservation of traditional retail formats, such as family-owned neighborhood stores and open-air markets, which continue to thrive alongside the rise of modern retail formats. As a result, Italy’s POS terminal market is less mature than it might otherwise be.

Total Retail Sales: €530 Billion ($573 Billion), up 2.5% from 2022

Italian POS Terminal Market – Country Overview

4^th Largest EMEA economy €2.4 Trillion ($2.6 Trillion)
6^th Largest retail market in the region
3^rd Largest POS Installed Base in Europe/Middle East/Africa
€3,689 ($3,992 USD) per capita retail sales

Leading Retailers

Conad (#65 worldwide), Coop Italia (#88), Luxottica (#89), Esselunga (#117), Gruppo Eurospin (#146), Selex, Gruppo Vege, SISA, Gruppo Pam

Key Italian POS Terminal Market Trends

Italy maintains the 6th largest retail market in EMEA without yet fully embracing retail concentration. While some consolidation and genuine “retail development” is occurring, the market is still highly fragmented, with small independent businesses dominating the scene.
Over the past decade, retail sales have grown 11%, compared to 19% for France, 35% for UK and 25% for Germany.
World Economics claims that Italy’s black and gray markets amount to some 24% of GDP, or $600 Billion. Of the key EMEA countries, only Russia has a higher figure.
Luxottica (150 countries), Benetton (25 EMEA countries), Gucci and Fendi are among the many Italian designer / retailers that have expanded beyond Italy’s borders.

Key Italian POS Terminal Market Size

2023 market was €682 Million and is expected to grow to €862 Million (26.4%, 4.8% CAGR ) by 2028.

Key POS Hardware Vendors/Key POS Software Vendors

Among the key POS hardware vendors in the Italian POS market are Diebold Nixdorf, Toshiba Global Commerce Solutions, NCR Voyix, and Fujitsu.
Key POS software vendors in the Italian POS market include Uakari Software, Diebold Nixdorf, Toshiba, NCR Voyix, and Cegid.

IHL Studies for Italian POS Terminal Market

2024 EMEA POS Terminal Market Study

This study includes market sizing, POS shipments, POS installed base and trends for the key EMEA countries (Germany, France, UK, etc) and the region as a whole.

Includes POS market share by software vendor by segment

Provides POS shipments and POS installed base by quarter for each retail segment for the EMEA region.

2024 EMEA Retail Stores/POS Sizing by Retail Chain Size

Included in this study are Market Sizing by store locations and chain size for Europe/Middle East/Africa