One of the most exciting developments that retailers are currently embracing is Unified Commerce. We define Unified Commerce as the holistic technology stack that provides one version of the truth for data pertaining to customers, products, pricing and sourcing, that in turn enables the procurement, sale and delivery of merchandise independent of channel. Those solutions that fit within the Unified Commerce umbrella are showing extremely healthy adoption moving forward across a broad range of retail segments and tiers. In retailer discussions the main reasons given include cost savings and a more seamless data flow (for both the retailer and the consumer).
The most successful retailers had embraced the concept of Unified Commerce wholeheartedly before the COVID pandemic and enjoyed the benefits once consumers moved quickly to multichannel shopping. The foundation for a successful Unified Commerce strategy is a highly capable and configurable enterprise order management system (EOM) that is able to look at orders independent of the originating order channel. EOM with be linked with the five key technology pillars consisting of Store/POS, E-Commerce, Sales/Marketing/CRM, Merchandising/SCM and BI/Analytics, resulting in the figure shown to the right. OMS will be the natural extension of key Point-of-Sale (POS) functionality such as enterprise inventory visibility, ordering from other stores, return of online purchases, ship from store, order online from the POS, click and collect, and store to store transfer. The broad functionality required by OMS is extended even further when one considers the additional permutations for ordering and return brought by online and phone/catalog sales.
Below is the TOC for the research.
Table of Contents
1.0 Introduction and Key Definitions
2.0 Retail OMS Market Overview
3.0 Trends, Drivers and Barriers
4.0 Vendor Positioning Maps
5.0 Leading OMS Vendors & Differentiators
6.0 Vendor Profiles
Is this a comprehensive view of the marketplace?
Yes, this provides a view of the market by size worldwide. We do breakouts on sizing also specifically for the North America and EMEA markets.
People use different terms – Enterprise Order Management, Distributed Order Management?
We don’t delineate in this report. Really, any order management system of the future needs to be able to distribute orders depending on the channel and best way to fulfill. To us it is just semantics.
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