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Mobile POS Software Vendor Market Share

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Product Overview

Date of PublicationJune 1, 2023
GeographyNorth America
LicenseEnterprise-Wide Internal - Subject to Fair Use License
FormatMicrosoft Excel

Mobile POS Software is one of the fastest growing areas in retail technology, but it is not growing at the same speed in all retail segments or even by the size of retailers.

This research tracks the installs and shipments of software licenses in Mobile POS instances.  It reviews the smaller retailers “mom and pop’s” that began the mobile POS trend and that are seeing tremendous technology disruption for traditional POS terminals.  It also covers the forecast for the the fast rise in adoption of mPOS in the enterprise retailers.

You would use this research to answer the following questions?  How big is this market? How fast is it growing? Which vendors are winning? How much share does Square, Level Up, Shopkeep have?  Are these vendors doing better than Enterprise vendors like Oracle, Toshiba and Starmount?  How does the market growth differ for Enterprise verses SMB? This research will tell you.

This research provides shipments and installed base on a quarterly and annual basis for vendors such as Square, Intuit, Shopify, Level Up,  First Data, Paypal, Revel, NCR and Pay Anywhere at the SMB level, then Oracle, Infor, NCR, Aptos, Toshiba, and many others for use of mobile devices for POS.  We look at shipments and installed base by segment and tier.

Below in the Product Highlights section we get into the details of the data available. The Preview tab gives you some pictorial examples of the types of data available.

This data is meant to be used in conjunction with the Mobile POS Study which provides the qualitative background of the trends. It is in this study where we discuss trends, barriers to entry, and growth assumptions. The data here is purely quantitative in nature. We are thankful to the vendors who participate in sharing data points to make this as accurate as possible.

The data is customized for segment or if SMB or Enterprise.  The pricing ranges from $1,500-$6,000 depending on the segments chosen.

Initially this Mobile POS Software Share is focused only on the North American market.

The data is provided with Shipments and installed base with the following roll-ups

Total Market
Share in retailers with fewer than 50 stores
Share in retailers with more than 50 stores

We provide this delineation on the market share as we realize the market at the smaller retailer level is quite a bit different than that at the enterprise level.  The systems are different, the vendors are different, and the load on various systems are different.

In addition, the data is broken out by each of the following segments:

Food/Grocery (Kroger, Safeway, Trader Joe’s, Wakerfern, Tesco,)
Drug Stores (Walgreens, CVS)
Superstore/Warehouse Clubs/Hypermarkets (Walmart, BJ’s Wholesale, Costco, Auchan)
Mass Merchants (Target, Meijer Stores)
Department Stores (JC Penney, Sears, Kohls, Kaufaf, Marks and Spencer)
Specialty Hard Goods (Home Depot, Lowes, Best Buy, Rooms to Go, Canadian Tire)
Specialty Soft Goods (H&M, Limited Stores, Wet Seal)
Convenience/Gas/Forecourt (Chevron, Exxon,)
Fast Food (McDonald’s, Subway, Burger King, Pizza Hut, Taco Bell)
Bar/Restaurant (Applebees, Buffalo Wild Wings, Chipotle)
Lodging (Marriott, Sheraton, Hilton)
Entertainment:Casinos and Cruises (Carnival, Harrah’s, Wynn, Caesar’s Palace)
Entertainment:Museums, Theme Parks, Theaters, Others (Disney, Universal, AMC, Carmike)

Vendors reviewed and market share provided for the following companies:

Action Systems (ASI)
Agilysys
Amazon-Local Register
Aptos-Epicor Software
CashierLive
First Data-Clover
Fujitsu
Heartland Commerce-xPient
Infor-Starmount
Internal
Intuit-GoPayment
Kliger-Weiss Infosystems (KWI)
Lightspeed Retail
Maitre’D POS
Manhattan-Global Bay
NCR
Oracle-MICROS
ParTech
PayAnywhere
PayPal Here
PCMS Datafit
RDC Positouch
Revel Systems, Inc
ROAM-Ingenico
Sage
Salesforce
SAP
Shopify POS
ShopKeep POS
SICOM Systems
Square Register
Squirrel Systems
Toast
ToshibaGCS
TouchBistro
Upserve-Groupon Breadcrumb
Vend HQ
Veras Retail
Verifone PAYware Mobile/GlobalBay Merchant
Wand Corporation

Below are some examples of some screen shots.We welcome you to contact us for a demo of the product so you can see the level of data and detail you would be provided.

Click thumbnail to expand view. 

What do you define as Mobile POS?
There are no doubt many mobile devices ranging from phones to phablets to tablets of all sizes. This specific service is for those devices being used by associates to process a transaction. This can be with or without credit/debit readers. A consumer grade device or retail hardened. If it is purposed as a way to take transactions, we count it. To be clear, this is limited to the traditional retail segments as defined. We are not counting charities, repairmen, delivery men or garage sales where individuals add a dongle and swipe a credit card. But this is traditional retailers in this particular study. For non-traditional retail for transactions, or mobile device information beyond POS, contact us for more information.

What retail market segments (verticals) do you address?
Our format for the study is based on detailed analysis of the following 8 retail market segments:

Food/Supermarkets
Drug Stores
Hypermarkets/Superstores/Warehouse Clubs
Department Stores
Specialty Stores
Mass Merchandisers (includes Discount Stores)
Convenience Stores/Gas Stations
Hospitality (Restaurants, Lodging and Entertainment)

For North America we further segment Specialty Stores into Specialty Category Killers and Specialty Other, and Hospitality into Fast Food, Bar/Restaurant, Lodging, Casinos/Cruises, and Entertainment: Theme Parks, Stadiums, Museums, others.

How do you define SMB and Enterprise?
There is quite a difference between Enterprise Mobile POS vendors and those that focus on SMB.  And there are some that work in the middle.  We needed to find a happy medium between the two.  Since most of the volume is either small 1-2 store retailers and those above 100 stores, we used 50 stores as the cutoff.  So this data and market share is broken out by those vendors concentrating on retailers with fewer than 50 stores and those above.  So the likes of Square, Groupon, etc. would be considered vendors in the below 50 stores and then others like Oracle, Starmount, Toshiba, etc. would be listed in greater than 50.

Can I buy just one segments or just the enterprise or just the SMB data?
Yes, you can purchase as little as one segment.  pricing begins at $1,500.

What Vendors are Included?

Action Systems (ASI)
Agilysys
Amazon-Local Register
Aptos-Epicor Software
CashierLive
First Data-Clover
Fujitsu
Heartland Commerce-xPient
Infor-Starmount
Internal
Intuit-GoPayment
Kliger-Weiss Infosystems (KWI)
Lightspeed Retail
Maitre’D POS
Manhattan-Global Bay
NCR
Oracle-MICROS
ParTech
PayAnywhere
PayPal Here
PCMS Datafit
RDC Positouch
Revel Systems, Inc
ROAM-Ingenico
Sage
Salesforce
SAP
Shopify POS
ShopKeep POS
SICOM Systems
Square Register
Squirrel Systems
Toast
ToshibaGCS
TouchBistro
Upserve-Groupon Breadcrumb
Vend HQ
Veras Retail
Verifone PAYware Mobile/GlobalBay Merchant
Wand Corporation

For more information, please feel free to contact us.

This product has two primary price points.

For the complete data by segment and totals with breakouts for large retailers and small retailers, the cost is $6,000.

For one section (either Enterprise Data or SMB data), the cost is $4,000.

You can also purchase specific segments starting at $1,500.

Licenses Available

Enterprise License – a license that allows for the research to be accessed and shared internally with anyone else within the organization and wholly owned subsidiaries.

Click here to request more information about this product

IHL Group License and Fair Use Agreement

All of IHL Group’s generally available research are electronic licenses and can be shared freely within the purchasing organization and wholly owned subsidiaries. We only ask that this information not be shared with partners or others outside the purchasing company without authorization from IHL Group. The license does not extend to joint ventures or other partnerships. If the relationship is not a wholly-owned subsidiary, then both parties would need a license.

Practically, this implies the following:

  1. The purchasing company can use the data and research worldwide internally as long as the international organizations are wholly owned subsidiaries of the purchasing company.
  2. The data or any research cannot be distributed in whole or in part to partners or customers without express written approval from IHL Group.
  3. The purchasing company may quote components of the data (limited use) in presentations to customers such as specific charts. This is limited to percentage components, not individual unit information. Unit data cannot be shared externally without express written approval from IHL Group. All references to the data in presentations should include credit to IHL Group for the data.
  4. The purchasing company can reference qualitative quotes in printed material with written approval from IHL Group.
  5. All requests requiring written approval should be submitted to ihl(at)ihlservices.com and will be reviewed within one business day.

For any questions regarding this policy, please contact us at 1-888-IHL-6777 (North America) +1.615.591.2955 (International) or email us at ihl(at)ihlservices.com.

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