Austria – Switzerland POS Terminal Market – 2025

Austria-Switzerland POS Terminal Market

Austria-Switzerland POS Terminal Market

Advanced Retail Technology in Alpine Markets

The Austria-Switzerland POS Terminal Market represents a blend of traditional and cutting-edge retail technology. Switzerland’s tech-savvy consumers are driving adoption of innovative POS solutions, while Austria’s retail landscape is dominated by a small number of major players at the forefront of POS terminal implementation.

€186B
Total Retail Sales
(↓ 4.1% from 2023)
€1.1T
9th Largest EMEA Economy
#8
Largest Retail Market in Region
#8
Largest POS Installed Base in EMEA
€11,014
Per Capita Retail Sales

Market Trends

  • Switzerland boasts the highest per capita retail sales figure among key EMEA countries, with consumers who are digitally savvy yet operate within a formal and conservative business culture.
  • Austria saw GDP declines of -0.8% in 2023 and -0.6% in 2024, with growth expected to turn positive at +1.1% in 2025. Switzerland’s GDP growth has remained positive: 0.7% in 2023, 1.3% in 2024, and forecast at 1.3% for 2025.
  • Over the past decade, retail sales in the region have grown 24%, outpacing France (19%) and on par with Germany (25%), but lagging behind the UK (35%).
  • Austria’s strategic location bordering seven countries, including four Eastern European nations, positions it as a potential springboard for retailers looking to expand into Eastern Europe.
  • Swiss retailers commonly handle payments in both EUR and CHF through dynamic currency conversion, making them well-equipped to serve international tourists.

Leading Retailers

Migros (#42 worldwide), Coop Schweiz (#44), Richemont (#69), Spar (#78), SIGNA (#125), XXXLutz (#194), Dufry, Maus Freres, Deichman, Volg Konsumwaren.

Market Size & Growth Projections

€197M

2024 Market Size

€219M

Expected 2029 Market Size

11.3%

Total Growth

2.2%

CAGR

Key Vendors

Key POS Hardware Vendors
Hewlett Packard
Diebold Nixdorf
Toshiba Global Commerce Solutions
NCR Voyix
Verifone
SIX Payment Services
Key POS Software Vendors
GK Software
Diebold Nixdorf
NCR Voyix
Toshiba
Adyen

Key Austria – Switzerland POS Terminal Market Size

Key POS Hardware Vendors/Key POS Software Vendors

IHL Studies for Austria – Switzerland POS Terminal Market

2025 EMEA POS Terminal Market Study

2024 EMEA POS / mPOS Software Market Share

2024 EMEA POS Terminal Hardware Market Share by Vendor

2025 EMEA Retail Stores/POS Sizing by Retail Chain Size

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