Austria – Switzerland POS Terminal Market – 2024

By Lee Holman Mar 11, 2024 3 Min Read

Austria and Switzerland have seen significant developments in their retail point-of-sale (POS) terminal landscapes. A small handful of major players dominate Austria’s retail sector. These players are at the forefront of POS terminal adoption, leveraging advanced systems to streamline checkout processes and enhance the customer experience. Across the border, a highly tech-savvy consumer base characterizes Switzerland’s retail industry. Such a mindset has driven the adoption of innovative POS technologies (mobile POS, integrated payment solutions, etc.) that seamlessly blend the in-store and online shopping experiences.

Total Retail Sales: €194 Billion ($210 Billion), up 2.0% from 2022

Austria – Switzerland POS Terminal Market – Countries Overview

9^th Largest EMEA economy €1.1 Trillion ($1.1 Trillion)
7^th Largest retail market in the region
8^th Largest POS Installed Base in Europe/Middle East/Africa
€11,081 ($11,990 USD) per capita retail sales

Leading Retailers

Migros (#42 worldwide), Coop Sweiz (#44), Richemont (#69), Spar (#78), SIGNA (#125), XXXLutz (#194), Dufry, Maus Freres, Deichman, Volg Konsumwaren

Key Austria – Switzerland POS Terminal Market Trends

Austria adopted the Euro (in 1995), Switzerland did not. Since 1995, Switzerland has had a 68.1% vs 58.4% advantage in GDP growth. That said, Austria’s retail landscape changed with their entry into the EU. Austria lifted multiple restrictions (sales, hours, development), and encouraged citizens to shop outside their boundaries. It also opened the door for larger retailers, specifically German ones (Rewe, Aldi, Metro and Lidl) to enter.
Switzerland has the highest per capita retail sales figure of all the key EMEA countries. As such, Swiss consumers are digitally savvy, and their business culture is formal and conservative.
Over the past decade, retail sales have grown 24%, as compared to 19% for France, 35% for UK and 25% for Germany.
Austria borders no fewer than seven countries, and four of these are eastern European, which could allow for a springboard effect for retailers attempting entry to that bloc.

Key Austria – Switzerland POS Terminal Market Size

2023 market was €189 Million and is expected to grow to €238 Million (26.0%, 4.7% CAGR ) by 2028.

Key POS Hardware Vendors/Key POS Software Vendors

Among the key POS hardware vendors in the Austria – Switzerland POS market are Toshiba Global Commerce Solutions, Diebold Nixdorf, NCR Voyix, and Oracle.
Key POS software vendors in the Austria – Switzerland POS market include Diebold Nixdorf, Cegid, Toshiba, and NCR Voyix.

IHL Studies for Austria – Switzerland POS Terminal Market

2024 EMEA (Europe/Middle East/Africa) POS Terminal Market Study

This study includes market sizing, POS shipments, POS installed base and trends for the key EMEA countries (Germany, France, UK, etc) and the region as a whole.

Includes POS market share by software vendor by segment

Provides POS shipments and POS installed base by quarter for each retail segment for the EMEA region.

2024 EMEA (Europe/Middle East/Africa (includes Eastern Europe and Russia) Retail Stores/POS Sizing by Retail Chain Size

Included in this study are Market Sizing by store locations and chain size for Europe/Middle East/Africa