Macy’s Could See Over $7.5 Billion in Additional Business Gains from AI Through 2029

New research projects increased sales opportunities, improvements in gross margins, and lower expenses due to AI Readiness

NASHVILLE, TN, US, December 1, 2023 – Department store chain Macy’s, Inc. could see over $7.5 billion in business improvements by the end of the decade due to Artificial Intelligence (AI) according to new research from IHL Group, a leading technology research and advisory firm. The Retail AI Readiness Profiles research nearly 200 North American public retailers and restaurant chains, evaluates the companies based on AI Readiness, providing invaluable insights into the potential impact AI can bring to their organizations.

According to the research, Macy’s could see as much as $3.8 billion in increased sales, $2.1 billion in improved gross margins through lower product costs, more optimized pricing, and supply chain improvements, and then reduce by $1.7 billion sales and generative administrative costs through 2029.

“Our research approach was to start by looking at opportunities from an industry-level, then to the segment and specific retailer level leveraging our public and private data,” said Greg Buzek, President of IHL Group. “We then applied a 9-point algorithm to each company that measured items like data maturity, analytics maturity, alignment with key vendors, as well as free cash flow.”

The research includes gains that can be made through traditional AI/ML technologies, Generative AI, and the potential for Artificial General Intelligence. These figures do not include any savings from reducing headcount, rather they focus on creating more efficiency and supporting growth/lower expenses through greater efficiencies only.

These figures do not consider any cost savings resulting from workforce reduction. Instead, it solely emphasizes the creation of greater efficiency to support growth and reduce expenses.

In total, each of the retailer profiles includes the following data:

For a glimpse into the rich data and insights provided by these profiles, you can access the Macy’s profile here.

The Retail AI Readiness Profiles are available for individual companies or enterprises can access the entire directory of profiles with ongoing access to updated data as systems evolve.

About IHL Group:

IHL Group is a global research and advisory firm headquartered in Franklin, Tennessee, that provides market analysis and business consulting services for retailers and information technology companies that focus on the retail, hospitality, and consumer goods industries. For more information, see, call 615-591-2955 or e-mail ai(at) Press inquiries, please use press(at) or the phone number above.

Note: This report is intended for informational purposes and does not constitute financial or investment advice. Please refer to the complete report and methodology for a detailed understanding of the data and analysis.