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How Winning Retailers Are Racing Ahead in IT Innovation in 2022

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Date of PublicationJanuary 12, 2022

During the pandemic, certain trends went on steroids. The most striking change was that consumers were forced to purchase almost everything online. And in a 3-month period, we saw the equivalent of 10 years of organic growth for ecommerce and digital journeys such as Click and Collect and local delivery.

There is a second big change during this period: close to 4 million workers began working in warehouse and delivery positions in companies such as UberEATS, DoorDash, Amazon, Postmates, instead of in stores. This created a massive labor shortage for front-end retail positions.

Because of the key trends discussed above and other market forces, we have seen a once-in-a-generation jump in IT spend. In fact, in our latest study showed that benchmarked IT spend grew as a percentage of revenue as much as 40% since the beginning of the pandemic. General Merchandise Retailers (GMS) reported that they plan to spend as much as 3% of 2021 revenues on IT for 2022. The number for Food/Drug/Convenience is 2.5% of revenue, and for Hospitality 2.8% of 2021 revenues for 2022. Each of these is significantly higher than what we saw in 2019.

This research paper looks at the data in our latest IT Study about retailers and how they are spending IT, how much is just for keeping the lights on, and how much is available for innovation.

While this research was independently completed as part of our study “Retail’s Once-in-a-Generation Tech Reset”, the cut of results are made available to you for free thanks to: