The Race Into The Golden Age of Frictionless Retail
Reducing friction in the retail chain can mean a lot of things. To those outside of the industry, it is generally a broad definition that is about removing barriers in the shopping process from the research of products perhaps online, to interaction with the specific retailer’s site or physical store, to inventory visibility, to product selection, to adding to the cart either physically or digitally, then to the full completing the transaction. To those outside of the industry, frictionless retail is generally a broad definition that is about removing barriers in the shopping process. The spread of the COVID-19 will only serve to speed the development and roll-out of various pieces of frictionless retail, including contact-less pickup and delivery. So the speed of development is increasing and the definition is expanding.
This research paper looks at the growth of these concepts and what it will take for frictionless retail to scale.
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