2021 Consumer Study – Consumer’s Voice


* For all license choices and descriptions, please see pricing tab below

Product Overview

Date of PublicationJune 7, 2023
GeographyWorldwide or by Region
FormatMicrosoft Excel
LicenseWorldwide | Region | Hospitality

As vaccine’s begin to roll out around the world, the billion dollar question is when will retail and hospitality recover to the levels that we had prior to the pandemic. The US economy is seeing signs of recovery thanks to multiple rounds of stimulus payments, but how long-term is this.  In late March 2021, IHL conducted a study of worldwide consumers on a range of topics and this data is now available.  Included in the data is the following:

  • Impact of COVID on unemployment by income, region of the world
  • Geographical moves – which consumers moved or are moving due to pandemic implications.  How does that differ by age, income, region, where they live currently
  • How having COVID affects plans and timing for the future
  • Timing of Vaccines, availability and how this impacts spend and timing of spend
  • Growth or reduction in spend in categories that include grocery, health and beauty, clothing, electronics, furniture, home improvement, dining out, entertainment and travel over the next 12 months.  Which regions and categories will recover fastest, which will take longer?
  • The change in spend for in-store retailing or digital orders by category, BOPIS and Click and Collect, Delivery for free or fee?  How much of the digital orders will be retained?
  • When are people traveling?  Where are they staying?  Will it be rental residence or hotel/casino, cruise or family?  How does income, age or region play a role?
  • What is timing for attending sports or concerts?  Dining in at full restaurants?  Going to nightclubs and bars, using cab, rideshare or mass transit?  Attend theater or theme parks?  Traveling domestic or internationally?  Traveling by plane, car or train? How does all of this differ by vaccine timing, region, income, age.  It’s all here.

The full questionnaire used can be seen here (this is US version only)

This product is better seen in a demo so you can see the methodology.  Prices range from $2,995 to $8,000 for data depending on regions and type of data.


The data is available in raw form or can be used in the developing of IHL branded or co-branded content.

There are 6 different data sets that can be chosen depending on the need.

  • Worldwide Retail and Hospitality
  • Worldwide Retail only
  • Worldwide Hospitality only
  • US Retail and Hospitality
  • US Retail only
  • US Hospitality only

Contact us at +1.615.591.2955 for more details or at ihl(a)ihlservices.com for more information.

This is an offering that is better demonstrated than providing a static overview. Please contact us at +1.615.591.2955 for more details or at ihl(a)ihlservices.com for more information and we will be happy to schedule a webinar to review the data with you.


Can we purchase just specific segments or specific regions?
Yes, we can discuss. It is best to schedule a call so we can go over all the options

How many consumers are included?
There were 4,600 responses in regions all over there world focused on the largest retail economies of the world including US, China, Japan, Korea, India, Germany, France, UK, Spain, Mexico, Brazil and others.

Is this raw data or report?
This is cleaned data and cross-tabs. Options are available to take this raw data and put it into specific content that you can use. The first cuts of the data revealed over 124 major story lines that can be developed. There is a lot of data here to consider. Understanding the timing and depth of retail and hospitality sales recovery will help you prioritize your efforts and targeting going forward.

Please contact us at +1.615.591.2955 or at ihl(at)ihlservices.com to schedule a time to see and discuss the data.

Pricing is determined based on the level of the information required and the level of customization. For the raw data, the pricing ranges from $3,995 to $8,000   Please contact us at +1.615.591.2955 or at ihl(at)ihlservices.com to learn more.

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