Data Wednesday: Psst – Sophia has a secret

Sophia is a retail technology database

For years IHL has relied on a customized retail technology database or search engine it we created that is a “target rich environment” for all things retail technology.


Sophia’s Secret Search is a customized search engine that specifically targets retail and hospitality IT and personnel information. Currently over 1,200 news, vendor, and retailer/restaurant sites are searched before other web sites, dramatically increasing accuracy in your queries. Try it for yourself and make it your default search engine. Keep in mind we also have a powerful data service called Sophia – Wisdom for Retail where we have already done the work for you on over 3,000 retailers and restaurants over 200 different hardware, software, and services and over 16,000 personnel.

Essentially, this search engine harnesses the power of Google but prioritizes a list of over 2,500 vendor and retail news sites before checking further. So it eliminates all the garbage that can limit results or when keywords and acronyms can cross industries. You can see within the first 4 results if the combination of search words exists (such as vendor and retailer).

To use the search engine you can go to this link.

Or, on our website, hover over the Home link in the upper left and you can access that way.  This is completely free. It’s something we use for research and hope it adds value to you.