Data Services

Insight IT Spend – Powered by Sophia


* For all license choices and descriptions, please see pricing tab below

Date of PublicationOctober 4, 2023
FormatData Service

Insight IT Spend for Retail

Product Overview

Whether it is trying to understand your true addressable market for a product launch or simply to benchmark your IT Spend against other retailers, the new Insight IT Spend – Powered by Sophia IHL Group provides the level of detail necessary to truly understand the market. One of the greatest challenges in business development is being able to take the forecasts from the analyst firms that are at a high level and try to understand how the market might change when your product enters.

Or for retailers, in a fast moving world where technologies such as mobile, social media, and business intelligence are radically transforming retailers, how can you benchmark your spending verses your competition.  Insight IT Spend – Powered by Sophia does just that, providing you the data you need to make the right decisions the first time with the backup you need for your management.

Insight IT Spend for Retail allows you to pick the size of retailer you are interested in as well as region and segment. So if you have a product that is best for Tier 2 Specialty Soft Goods retailers for North America and Europe, you can easily see the size of your potential market even down to the retailer level. No other third party analyst firm can provide this level of accuracy because the system is driven not only from our WorldView IT Model but to the detail of our data service Sophia.

In addition, this is a living system where the forecasts change and shift as retailers deploy new and different technologies. So you can continually have a fresh forecast for your market as you go through the development process.

Here is more detail.
The IT sizing is calculated in US Dollars for the following regions.

North America (US and Canada)
Latin and South America (including Mexico and Caribbean)
Europe/Middle East/Africa

Hardware, Software, Services, and Labor/Overhead for the following Line of Business Categories:

Store Systems
Commerce Solutions
Enterprise Accounting, Finance, and HR
Enterprise Application Development
Enterprise Collaboration
Legal and Real Estate
Merchandise/Supply Chain Management
Sales and Marketing
Business Intelligence

Segments offered in the model

Food/Grocery (Kroger, Safeway, Trader Joe’s, Wakerfern, Tesco,)
Drug Stores (Walgreens, CVS)
Superstore/Warehouse Clubs/Hypermarkets (Walmart, BJ’s Wholesale, Costco, Auchan)
Mass Merchants (Target, Meijer Stores)
Department Stores (JC Penney, Sears, Kohls, Kaufaf, Marks and Spencer)
Specialty Hard Goods (Home Depot, Lowes, Best Buy, Rooms to Go, Canadian Tire)
Specialty Soft Goods (H&M, Limited Stores, Wet Seal)
Convenience/Gas/Forecourt (Chevron, Exxon,)
Fast Food (McDonald’s, Subway, Burger King, Pizza Hut, Taco Bell)
Bar/Restaurant (Applebees, Buffalo Wild Wings, Chipotle)
Lodging (Marriott, Sheraton, Hilton)
Entertainment:Casinos and Cruises (Carnival, Harrah’s, Wynn, Caesar’s Palace)
Entertainment:Museums, Theme Parks, Theaters, Others (Disney, Universal, AMC, Carmike)

The data can be purchased on a worldwide basis or at the region level. See the pricing tab for more specifics or contact us.

Can we purchase just specific segments or specific regions?

Yes, the information is designed so that it can be released both as an entire model of specific components. Contact us for more details here.

What market regions are avaliable?

Currently the model is designed with 4 market regions. North America, Latin/South America, Europe/Middle East/Africa, and Asia/Pacific. You can purchase the entire model or just certain regions and/or segments.

How is the Insight IT Spend for Retail data put together?

It is put together from a host of public and proprietary resources and surveys along with a very sophisticated algorithm that reviews each individual retailer, the age of their equipment, where they are in key installs, and if they are ahead or behind their compeitors in technical sophistication. We would be happy to walk you through the process and model on a webinar. Please contact us at +1.615.591.2955 or at ihl(at)

How does this differ from the WorldView IT Model?

WorldView IT Model is very detailed in a different way. Where the Insight IT Spend Model goes into detail on the per-retailer basis allowing you to pinpoint the specific retailers that make up the market, WorldView allows for a deeper dive on each solution type and even allows for market share by vendor in that solution. So it is two different levels of detail for those that need it. Contact us and we would be happy to show you in a demo the differences.

The Insight IT Spend for Retail product is priced at the region level. Each region is priced at $2,000 USD for enterprise license for a year. These include data down to the individual retailer level for close to 5,000 retailers for North America and EMEA. Total for all regions is $8,000 annually.

Click here to request more information about this product

IHL Group License and Fair Use Agreement

All of IHL Group’s generally available research are electronic licenses and can be shared freely within the purchasing organization and wholly owned subsidiaries. We only ask that this information not be shared with partners or others outside the purchasing company without authorization from IHL Group. The license does not extend to joint ventures or other partnerships. If the relationship is not a wholly-owned subsidiary, then both parties would need a license.

Practically, this implies the following:

  1. The purchasing company can use the data and research worldwide internally as long as the international organizations are wholly owned subsidiaries of the purchasing company.
  2. The data or any research cannot be distributed in whole or in part to partners or customers without express written approval from IHL Group.
  3. The purchasing company may quote components of the data (limited use) in presentations to customers such as specific charts. This is limited to percentage components, not individual unit information. Unit data cannot be shared externally without express written approval from IHL Group. All references to the data in presentations should include credit to IHL Group for the data.
  4. The purchasing company can reference qualitative quotes in printed material with written approval from IHL Group.
  5. All requests requiring written approval should be submitted to ihl(at) and will be reviewed within one business day.

For any questions regarding this policy, please contact us at 1-888-IHL-6777 (North America) +1.615.591.2955 (International) or email us at ihl(at)