EMEA Retail POS Terminal Market Study


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Date of PublicationDecember 8, 2023
FormatElectronic PDF
GeographyEurope/Middle East/Africa

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Along with the general retail environment for each country/region, we discuss the country by country shipments, installed base, and forecasts for the following retail market segments:

Drug Stores
Superstores/Warehouse Clubs
Mass Merchants
Department Stores
Specialty Category Killers
Specialty Others

Table of Contents


Introduction / Background and Objectives
Market Segment Definitions
POS Definitions Used
Country Details



2.1 POS Shipment History and Forecast
2.2 POS Installed Base History and Forecast


3.1 Retail Overview
3.2 POS Shipments History
3.3 POS Installed Base History


4.1 Retail Overview
4.2 POS Shipments History
4.3 POS Installed Base History


5.1 Retail Overview
5.2 POS Shipments History
5.3 POS Installed Base History


6.1 Retail Overview
6.2 POS Shipments History
6.3 POS Installed Base History


7.1 Retail Overview
7.2 POS Shipments History
7.3 POS Installed Base History


8.1 Retail Overview
8.2 POS Shipments History
8.3 POS Installed Base History


9.1 Retail Overview
9.2 POS Shipments History
9.3 POS Installed Base History


10.1 Retail Overview
10.2 POS Shipments History
10.3 POS Installed Base History


11.1 Retail Overview
11.2 POS Shipments History
11.3 POS Installed Base History


12.1 Retail Overview
12.2 POS Shipments History
12.3 POS Installed Base History


13.1 POS Historical Shipments from 2018-2020
13.2 POS Historical Installed Base from 2018-2020


14.1 Projected Shipments by Segment from 2020-2025
14.2 Projected Installed Base by Segment from 2020-2025


List of Figures

Figure 1 – EMEA POS Shipment History and Forecast by Region
Figure 2 – EMEA POS Installed Base History and Forecast by Region
Figure 3 – Germany POS Shipment History
Figure 4 – Germany POS Installed Base History
Figure 5 – Germany POS Terminal Shipments and Installed Base by Retail Segment
Figure 6 – France POS Shipment History
Figure 7 – France POS Installed Base History
Figure 8 – France POS Terminal Shipments and Installed Base by Retail Segment
Figure 9 – UK POS Shipment History
Figure 10 – UK POS Installed Base History
Figure 11 – UK POS Terminal Shipments and Installed Base by Retail Segment
Figure 12 – Italy POS Shipment History
Figure 13 – Italy POS Installed Base History
Figure 14 – Italy POS Terminal Shipments and Installed Base by Retail Segment
Figure 15 – Benelux POS Shipment History
Figure 16 – Benelux POS Installed Base History
Figure 17 – Benelux POS Terminal Shipments and Installed Base by Retail Segment
Figure 18 – Scandinavia POS Shipment History
Figure 19 – Scandinavia POS Installed Base History
Figure 20 – Scandinavia POS Terminal Shipments and Installed Base by Retail Segment
Figure 21 – Spain POS Shipment History
Figure 22 – Spain POS Installed Base History
Figure 23 – Spain POS Terminal Shipments and Installed Base by Retail Segment
Figure 24 – Austria/Switzerland Shipment History
Figure 25 – Austria/Switzerland POS Installed Base History
Figure 26 – Austria/Switzerland POS Terminal Shipments and Installed Base by Retail Segment
Figure 27 – Russia Shipment History
Figure 28 – Russia POS Installed Base History
Figure 29 – Russia POS Terminal Shipments and Installed Base by Retail Segment
Figure 30 – Other EMEA Shipment History
Figure 31 – Other EMEA POS Installed Base History
Figure 32 – Other EMEA POS Terminal Shipments and Installed Base by Retail Segment
Figure 33 – 2018-2020 Historical Shipments by Retail Segment
Figure 34 – 2018-2020 Historical Installed Base by Retail Segment
Figure 35 – 2020-2025 Projected Shipments by Retail Segment
Figure 36 – 2020-2025 Projected Installed Base by Retail Segment

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EMEA EPOS Definitions

At IHL we believe it is important that we state clearly the definitions of what we are classifying as a POS device. For the purposes of our analysis, we are defining POS as PC-based workstations, namely PC-class Processor-based and LAN-available terminals. Although others might include Electronic Funds Terminals as POS, we do not include them here.

In our research, we do include PC on Cash Drawer Devices (PCOCD), however, we do not attempt to distinguish between vendors. We do include Self-Checkout units in our figures but do not break these out in the discussion.

We do not include Electronic Cash Registers (ECR’s) in our study. Although the lines have blurred as to POS and ECR in terms of processors and connectivity, we believe there is a clear distinction in functionality, expandability, and serviceability between the devices.

Finally, a note about Mobile POS. Although we reference Mobile POS in trends and barriers, this report does not count the Mobile POS. We have several other research reports that do so. This is about fixed position, PC-based POS terminals. For a complete view of shipments of all devices reference our SMB or Mobile POS Studies.

As this report also looks at market segment information, it is important that we distinguish the types of institutions we include in each market segment. These are the following:

Food/Grocery: Stores that sell food and grocery items, regardless of store size.

Drug Stores: Stores that sell personal care and medicinal goods.

Superstores/Warehouse Clubs: Large, austere stores such as Costco, Sam’s Club, also includes stores like Walmart Supercenters and Super Target.

Mass Merchants: Like a Superstore, but only carrying non‐food items or limited food items and using a front‐end checkout. Also includes Discounters / Dollar Stores.

Department Stores: Traditionally larger format stores, upscale in products and including hard and soft goods with department style checkout.

Specialty Category Killers: Stores that focus on a particular hardgoods product line. Includes DIY, Auto Parts, Books, Sporting Goods, Pets, Furniture, Electronics, etc.

Specialty Others: Stores that focus on a particular softgoods product line. Includes Apparel, Accessories, Footwear, etc.

Convenience/Gas: Includes gas stations and forecourts.

Hospitality: Includes pubs, bars, restaurants with sit-down service, fast food restaurants, hotels, motels, resorts and other accommodation facilities (non-Casino), casinos, gaming facilities, cruise ships, and a wide variety of facilities such as movie theaters, stage theaters, theme parks, sporting arenas, museums, zoos, etc.

For the purposes of this report we do not count units that are in labs; we only count those in pilot or in rollout.

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Was this a survey or a paper?
A little of both. When it comes to this sort of impact study it is part art and science. We have several primary research studies behind the numbers. These are then extrapolated across segments and markets to provide overall sizing. We run this by key clients and other analysts for their insight and view as well before we release. So the cornerstone is detailed primary research data with CIOs meshed with numerous analysts with over 100 combined years of retail sizing experience to build the models.

Is more detail available beyond what is in the study?
Yes, indeed. We have an extremely detailed Retail WorldView IT Sizing model that allows us to look at over 300 technologies across every region of the world by segment. So we can customize the research output just for your needs. Simply contact us at ihl(at)ihlservices.com or +1.615-591-2955

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