Analyst Corner

Articles Tagged: nrf

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How the Prime Challenge is Opportunity for Retailers

Amazon Prime continues to radically transform consumer behavior. The advent of free two-day shipping, membership, and other benefits from Amazon provide a compelling reason for consumers not to visit stores. Retailers are actually driving consumers to Amazon by not addressing issues important to their customers. This study points to what […]

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3 HUGE Mistakes Companies Make at NRF

Every year vendors naturally spend lots of time, energy, and money setting up booths, demos, and having parties around the National Retail Federation Big Show. Why not, this is where the customers are. But much of this investment never reaches its full potential because they neglect to take some simple […]

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