The Rise of Strategic Outsourcing in Cybersecurity and IT for Midmarket Enterprises


A look at the current challenges and opportunities that midmarket companies face when not only competing against larger companies, but in managing their Cybersecurity and IT demands.


This webinar includes a US economic update and then delves quickly into our topic of Cybersecurity challenges. The rise of AI and Generative AI bring new threats as well as tools to help midmarket and smaller enterprises counter these threats. But they can’t do it alone.

Midmarket companies face many challenges but often lack the resources, expertise, or time to manage their IT infrastructure and cybersecurity effectively. This is where managed services and managed security services providers (MSPs and MSSPs) can help. MSPs and MSSPs are third-party companies that offer various IT and security solutions to SMBs, such as network management, hardware support, software installation, data integration, cloud hosting, cybersecurity protection, and artificial intelligence (AI) applications. By outsourcing some or all of their IT and security needs to MSPs and MSSPs, SMBs can benefit from lower costs, higher efficiency, better performance, and more peace of mind.

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