Total Retail IT Market


* For all license choices and descriptions, please see pricing tab below

Date of PublicationSeptember 24, 2023

This is one of several Retail IT studies under the IHL Insight Market View series of research that is part of the Retail Executive Advisory Program (REAP) at IHL.  This study looks at the Total Retail IT Market.  This is inclusive of Hardware, Software, Software-as-a-Service, and Services.

Readers of this research will get a forecast for Total IT Market and rankings and positioning charts for each of the breakout categories.  Then we discuss market trends, drivers and market barriers.

The IHL Insight Market View Map then positions vendors against each other in a 3-dimensional quadrant view.  The upper right quadrant shows someone who is a leader in market strength and also in growth, innovation, and unified commerce coverage.  What is unique about the IHL approach is we also add a further dimension of market share scale so you can not only see who is in what quadrant, but how strong they are as well.  This is ideal as executives review their market position and consider competitors and acquisition candidates.

Finally, we provide market profiles on the top 15 IT providers by revenue.  Each profile includes total revenues, revenues by hardware, software, SaaS, and services, revenues by region, and revenues by Line of Business Category.  In addition, the profiles include merger and acquisition information as well as key clients.

The data, forecasts, and positioning maps are provided Worldwide as well as a deep dive on North America.

What makes this research different and more rigorous is that it is based on a very sophisticated and highly objective research model.  It allows vendors, retailers and analysts to see who are the real leaders in retail software, true software market rankings, who is leading in the fast growing software-as-a-service market, and which vendors are leading in sales, innovation, market reach and can implement a complete unified commerce approach to retail.


Market Definition and Overview
What’s Included
Key Definitions
What’s Not Included
Market Overview
Trends, Drivers, and Barriers
Worldwide Forecasts and Market Sizing
Total Retail & Hospitality IT Spend Forecast Through 2021
Worldwide Vendor Rankings – Top 15 by Retail Revenue
North American Forecasts and Market Sizing
Total Retail & Hospitality IT Spend Forecast Through 2021
North America Vendor Rankings – Top 15 by Retail Revenue
IHL Insight Market View Vendor Positioning Maps
Total Retail & Hospitality Hardware
Total Retail Software and SaaS
Retail Unified Commerce Software
Retail Business Intelligence and Analytics Software
Retail E-Commerce Software
Retail Merchandising Software
Retail Supply Chain Management Software
Retail Sales, Marketing, and CRM Software
Store Systems Software (non-POS)
Store Systems Software (POS)
Vendor Profiles (see above for what’s included)
Appendix – Categories of Systems Included

Click here to inquire specifically about this product

Click Here For More Information On This Product

Click here to inquire specifically about this product

What Segments Constitute Your Definition of Retail?

We use the following segments to define Retail and some examples.  This research uses all of these segments.

Food/Grocery (Kroger, Safeway, Trader Joe’s, Wakerfern, Tesco,)
Drug Stores (Walgreens, CVS)
Superstore/Warehouse Clubs/Hypermarkets (Walmart, BJ’s Wholesale, Costco, Auchan)
Mass Merchants (Target, Meijer Stores)
Department Stores (JC Penney, Sears, Kohls, Kaufaf, Marks and Spencer)
Specialty Hard Goods (Home Depot, Lowes, Best Buy, Rooms to Go, Canadian Tire)
Specialty Soft Goods (H&M, Limited Stores, Wet Seal)
Convenience/Gas/Forecourt (Chevron, Exxon,)
Fast Food (McDonald’s, Subway, Burger King, Pizza Hut, Taco Bell)
Bar/Restaurant (Applebees, Buffalo Wild Wings, Chipotle)
Lodging (Marriott, Sheraton, Hilton)
Entertainment:Casinos and Cruises (Carnival, Harrah’s, Wynn, Caesar’s Palace)
Entertainment:Museums, Theme Parks, Theaters, Others (Disney, Universal, AMC, Carmike)

What types of software are included?

In total there are over 116 software categories included in the research.  These fit into the following categories:

Store Systems
Commerce Solutions
Enterprise Accounting, Finance, and HR
Enterprise Application Development
Enterprise Collaboration
Legal and Real Estate
Merchandise/Supply Chain Management
Sales and Marketing
Business Intelligence

What types of Hardware are included?

In total there are over 25 hardware categories included in the research.  These fit into the following categories:

Bar Code Printer
Beacon/Proximity Sensing
Cash Management
Coupon Printing
Data Warehouse Appliance
Digital Signage
EFT, Credit Card, Signature Capture
Handheld Communications
Handheld Scanner/Terminal
Loss Prevention
Mobile POS
Mobile Printer
POS Printer
RFID Antennas, Payment, Readers, Tags
Storage Area Network
Traffic Counter
WAN Communications
WFM Timekeeping
WiFi Communications

What types of services are included?

We look at 11 specific categories of IT Services:

  • Software Maintenance: Activities related to bug fixes and ongoing updates of existing software systems.
  • Hardware Maintenance: Traditional Break/Fix maintenance of hardware products throughout stores and retail enterprise but does not include the installation services.
  • Systems Integration, On-Premise: These are services provided onsite to integrate different systems. This might include a combination of hardware and software. It is here where we include installation services.
  • Systems Integration, SaaS: These are software integration and installation services provided in private or public cloud infrastructures primarily to integrate software systems that are exchanging data.
  • Strategic Consulting: These are services generally provided at a higher corporate level that revolve around architecture and optimization of systems for speed, accuracy, redundancy and security. These are then implemented as consulting projects or other categories for specific projects.
  • Business Process Outsourcing (BPO): These are the systems services and non-primary business IT activities that are contracted out to a 3rd party that allow for retailers to focus on their core competencies.
  • IT Outsourcing: Unlike the BPO outsourcing that is designed more around non-primary business IT activities, here are we are talking about the core IT functions that are related to application and infrastructure solutions.
  • Application Development: This refers to the activities related to custom software development and includes a wide range of functionalities including solutions from scratch or customizing software to run in the way the retailer wants to operate.
  • Digital Transformation: These are services focused around the intentional acts and acceleration of transforming business activities, processes and competencies to leverage the changes and opportunities afforded by digital technologies.
  • Cloud Services: Once again a very broad category but includes services provided to users on demand via the internet and include SaaS services as well as Infrastructure services.
  • Other/IT: This is a catch-all category of all the other things that the IT department has to do that are not part of the definitions outlined. Some examples include Big Data, Risk, Fraud, Security, Commerce, Payment, Emerging Technologies, Eco-sustainability, Education, Training, Portals, Content Management, Quality Assurance, Application Load Management, etc..

Is this put together by primary research, secondary research?

Yes, all of the above.  We utilize our Sophia Data Service, WorldView IT Sizing Forecast Model, custom primary and secondary research and vendor interviews to put this together.  Contact us and we would be happy to go over the methodology with you.

Can I share this study in my company?

Yes, if your company has an advisory relationship with IHL, you can share internally.

Can I share the data externally?

With written permission from IHL we allow certain components to be shared externally.  However, as a standard rule IHL research studies and content cannot be shared externally with clients and partners.  That being said, we are open to individual queries and do make exceptions for marketing purposes with the appropriate licenses.  Once again, we just ask those be made in writing to ihl(at)ihlservices.com.

Click here to inquire specifically about this product

This research is available individually or via a subscription of our Retail Executive Advisory Program. For more information on the REAP Program, please click here or contact us at ihl@ihlservices.com and we can customize a program specifically for your company.

Each of the research studies comes with an Enterprise license so the data, studies can be shared internally among your entire team. For more questions and to begin, contact us.

Click here to inquire specifically about this product