Research & Advisory

Total Retail Software and SaaS Market


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Date of PublicationDecember 8, 2020
LicenseEnterprise License - $4,995


In this study, we examine the Total Retail Software and SaaS Market across 13 market segments of Retail and Hospitality. We forecast Software Licenses, Software Maintenance, and Software-as-a-Service, and size the market by Line of Business Categories, ranging from Business Intelligence to eCommerce, Merchandising and Supply Chain to Marketing, and Store Systems, among others.

Product Overview

In spite of those challenges the Retail Software Market will reflect a slight expansion in 2020 with significant uptick and recovery expected in 2021. There are three key drivers for this expansion: retail in emerging economies is growing, enterprise retailers are re-architecting their systems to support Unified Commerce (the systems that enable the procurement, sale and delivery of merchandise independent of channel), and the rise of Cloud computing (along with its cost efficiencies). IHL projects the worldwide software market (software, cloud and on-premise maintenance) will grow 76% from $71.0 Billion in 2019 to $124.7 Billion in 2024. For SaaS/Cloud based solutions we project the worldwide market will grow 242% from $19.3 Billion in 2019 to $66.0 Billion in 2024.

IHL has been advising the retail community (vendors and retailers alike) since 1996 in retail information technology evolution and strategy.

Over the years we’ve amassed a tremendous amount of primary- and secondary-source data through first hand consulting experience in this pursuit. From this ever-growing knowledge base,  offerings like our Sophia Data ServiceThe Worldview IT Sizing Forecast Model as well as custom research projects have been developed and successfully launched.

The IHL Insight Market View series of research studies build upon all this knowledge and add analyst insight to graphically display vendor positioning, drive for innovation  and projected growth.

The goal of this report, as well as the entire IHL Retail Executive Advisory Program (REAP), is to provide the retail community with the most detailed and complete picture imaginable of the retail technology landscape. We do this to assist retailers in vendor selection and to help the industry understand the trends, drivers and barriers that are fundamentally transforming our industry.

This particular report looks at the overall Retail Software and SaaS Market Worldwide.

Who are the real leaders?  What are the real software rankings?  Who is leading in the Retail software market? Which vendors are leading in sales, innovation, market reach and can implement a complete Unified Commerce approach?  It’s all here.

Retailers are encouraged to use these charts in discussions with their vendor partners. It is our intent that they provide unique insights into vendor strategy and provide thought-provoking questions as we all move though and prosper in the Era of Intentional Innovation.

Vendors covered in this research with positioning charts include: 1010 Data, Adobe, Amadeus, Amazon, Ansira, Aptos, Ceridian, Checkpoint,, Dematic, Diebold Nixdorf, Dunnhumby, Epicor, ESRI, First Data, Fujitsu, Gerber Technology, Global e, Google, Hot Schedules, IBM, Ibota, iCIMS, iCrossing, Infor, Information Resources, Intershop, iTradeNetwork, JDA, Johnson Controls, Jonas Software, Kalibrate, Kronos, Lengow, Lightspeed Retail, LS Retail, Manhattan Associates, Manthan Systems, Microsoft, Microstrategy, NCR, NEC, One Network, OraclePCMS Datafit, Pitney Bowes, PrestaShop, Radial, Reflexis, Relex, Revionics, RevTrax, Saba, Sage Software, Salesforce, SAP, SAS, Seeburger, Shopify, Sitecore, Snag, Square, Store Electric Systems, Symphony Gold, Tableau Software, Teradata, Toshiba Global Commerce Solutions, Turn, Ultimate Software, Witron,  and WooCommerce. 

NOTE: This study is available individually or at a discount as part of the IHL Retail Executive Advisory Program.

This is a study under the IHL Insight Market View series of research that is part of the Retail Executive Advisory Program (REAP) at IHL.  This study looks at the Total Retail Software and SaaS Market across 13 market segments of Retail and Hospitality.

Readers of this research will get a forecast for Software Licenses, Software Maintenance, and Software-as-a-Service.  In addition, we size the market by Line of Business Categories ranging from Business Intelligence to eCommerce to Merchandising and Supply Chain to Marketing to Store Systems; 10 LOB categories in all.

Next we provide rankings for combined Software and SaaS, Software and Maintenance, and then just SaaS on its own.

Then we discuss market trends, drivers and market barriers.

The IHL Insight Market View Map then positions vendors against each other in a 3-dimensional quadrant view.  The upper right quadrant shows someone who is a leader in market strength and also in growth, innovation, and unified commerce coverage.  What is unique about the IHL approach is we also add a further dimension of market share scale so you can not only see who is in what quadrant, but how strong they are as well.  This is ideal as executives review their market position and consider competitors and acquisition candidates.

Finally, we provide market profiles on the top 15 software providers by revenue.  Each profile includes total revenues, revenues by hardware, software, SaaS, and services, revenues by region, and revenues by Line of Business Category.  In addition, the profiles include merger and acquisition information as well as key clients.

What makes this research different and more rigorous is that it is based on a very sophisticated and highly objective research model.  It allows vendors, retailers and analysts to see who are the real leaders in retail software, true software market rankings, who is leading in the fast growing software-as-a-service market, and which vendors are leading in sales, innovation, market reach and can implement a complete unified commerce approach to retail.


Introduction, Key Definitions
Overall Retail Software Market
Trends, Drivers and Barriers
Vendor Positioning Maps
Appendix – Categories of Software Included

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What Segments Constitute Your Definition of Retail?

We use the following segments to define Retail and some examples.  This research uses all of these segments.

Food/Grocery (Kroger, Safeway, Trader Joe’s, Wakerfern, Tesco,)
Drug Stores (Walgreens, CVS)
Superstore/Warehouse Clubs/Hypermarkets (Walmart, BJ’s Wholesale, Costco, Auchan)
Mass Merchants (Target, Meijer Stores)
Department Stores (JC Penney, Sears, Kohls, Kaufaf, Marks and Spencer)
Specialty Hard Goods (Home Depot, Lowes, Best Buy, Rooms to Go, Canadian Tire)
Specialty Soft Goods (H&M, Limited Stores, Wet Seal)
Convenience/Gas/Forecourt (Chevron, Exxon,)
Fast Food (McDonald’s, Subway, Burger King, Pizza Hut, Taco Bell)
Bar/Restaurant (Applebees, Buffalo Wild Wings, Chipotle)
Lodging (Marriott, Sheraton, Hilton)
Entertainment:Casinos and Cruises (Carnival, Harrah’s, Wynn, Caesar’s Palace)
Entertainment:Museums, Theme Parks, Theaters, Others (Disney, Universal, AMC, Carmike)

What types of software are included?

In total there are over 116 software categories included in the research.  These fit into the following categories:

Store Systems
Commerce Solutions
Enterprise Accounting, Finance, and HR
Enterprise Application Development
Enterprise Collaboration
Legal and Real Estate
Merchandise/Supply Chain Management
Sales and Marketing
Business Intelligence

Is this put together by primary research, secondary research?

Yes, all of the above.  We utilize our Sophia Data Service, WorldView IT Sizing Forecast Model, custom primary and secondary research and vendor interviews to put this together.  Contact us and we would be happy to go over the methodology with you.

Can I share this study in my company?

Yes, if your company has an advisory relationship with IHL, you can share internally.

Can I share the data externally?

With written permission from IHL we allow certain components to be shared externally.  However, as a standard rule IHL research studies and content cannot be shared externally with clients and partners.  That being said, we are open to individual queries and do make exceptions for marketing purposes with the appropriate licenses.  Once again, we just ask those be made in writing to ihl(at)

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This research is available individually or via a subscription of our Retail Executive Advisory Program.  Please click here or contact us at and we can customize a program specifically for your company.

Each of the research studies comes with an Enterprise license so the data, studies can be shared internally among your entire team. For more questions and to begin, contact us.

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