Research & Advisory

IoT’s Promise and Opportunity in Retail


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Product Overview

Date of PublicationJune 5, 2018
FormatElectronic PDF

When you start to speak about the potential of IoT in retail the forecasts are all over the map.  Some include anything that has internet connectivity, others only count the view of emerging technology items.  In our study we focus on the IT spend aspect of IoT.  What are retailers spending in certain areas.  We look at the following:

  • Rightsizing Inventory
  • In-Store Promotions
  • Layout Optimization/Traffic Patterns
  • Real-Time Intelligent CRM
  • Improved Staff Allocation
  • Improved Staff Priorities
  • Energy Management
  • Proactive Equipment Maintenance

But in the midst of this opportunity is also the minefield around customer privacy.  This study talks about best practices, how best to engage consumers to allow for the collection of data that really matters, and what you must do to compel consumers to use the systems.

We look at trends, barriers, best practices and provide a forecast for each of the technologies included worldwide, the size of the IT opportunities to solve these issues, and the major vendors competing in the space.

The report is designed for use by Retailers, Hardware Providers, Software Providers, Service Providers and others who might have a vested interest in the worldwide retail IT market. The complete outline is below.

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Below is the TOC for the research.

Table of Contents

1.0 Management Summary

2.0 Introduction and Background

3.0 Trends, Drivers, Barriers

4.0 Retail IoT Spend Forecasts

5.0 IT Spend Influenced by IoT

6.0 Retail IoT Use Cases and Forecast

6.1 Rightsizing Inventory
6.2 In-Store Promotions6.1 Rightsizing Inventory
6.3 Layout Optimization/Traffic Patterns
6.4 Real-Time CRM
6.5 Improved Staff Allocation
6.6 Improved Staff Priorities
6.7 Energy Management
6.2 Proactive Equipment Maintenance

7.0 Major Vendors and Capabilities

8.0 Retail Recommendations

10.0 Methodology

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Click to get Outline

Some sample pages.  Click thumbnails to expand sample pages

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Is this about the potential for sales through IoT or the cost of IoT?

There are many studies out there with big forecasts with $trillion variances on the potential of business through IoT in retail.  We took a different approach here.  This is about the market for the IT portion of this market.  With the upper and lower bounds of IT spending in retail, we are able to size it more accurately.

Can I share this study in my company?

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Can I share this study with partners and clients?
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Can I quote this study in my presentations and press releases? In most cases this is fine but we ask that you run it by us first at ihl(at) Typically things shared in percentages (ie. this is 20% increase) then that is fine. Items in raw $$$ or units typically we will not allow to share. But we can work with you on this. We realize that you buy the research to use, so we can usually find a nice compromise that protects our IP and meets your needs.

Can I get access to the analysts who wrote or partnered in the study?

Yes, one of the core differentiators of IHL Research Studies is that included in part of the price is up to 1 hour with the analyst to ask follow-up questions or dig further into any assumptions. This does not extend to getting more data, just better insight into how we arrived at the data and came to the conclusions from that data.

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