White Papers - Free Research

It’s Not You, It’s Me! How Personalization Can Bring Great Results


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Product Overview

Date of PublicationMarch 30, 2019
GeographyNorth America
LicenseEnterprise-Wide Internal - Subject to Fair Use License
FormatAdobe PDF
Author(s)Greg Buzek

All too often retailers look to sell or entice consumers with the offerings their merchants want to sell, the consumer only cares if the experience is about them. In their mind they are an audience of ONE. The attitude of the consumer is, “You have been collecting all of this data on me for years. Do you care enough to make your store about me or is the only point of the loyalty card that I get the same
discount everyone gets, but won’t get without it?”

“It’s not about you, Mr. Retailer, it’s about me!”

In IHL’s recent study Stored Advantage: Why Leaders are Doubling
Down on Stores, “Personalizing the Customer Journey” was listed
as the top priority for 2019.

And the potential rewards are tremendous with sales growth that is up to 3x similar retailers that do not personalize.  This white paper reviews the potential, where retailers are investing, and what is returning the best bang for the buck.

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