One of the most exciting developments that retailers are currently embracing is Unified Commerce. We define Unified Commerce as the holistic technology stack that provides one version of the truth for data pertaining to customers, products, pricing and sourcing, that in turn enables the procurement, sale and delivery of merchandise independent of channel. Those solutions that fit within the Unified Commerce umbrella are showing extremely healthy adoption moving forward across a broad range of retail segments and tiers. In retailer discussions the main reasons given include cost savings and a more seamless data flow (for both the retailer and the consumer).
Our view is that in the next five years, the most successful retailers will embrace the concept of Unified Commerce wholeheartedly. The foundation for a successful Unified Commerce strategy is a highly capable and configurable enterprise order management system (EOM) that is able to look at orders independent of the originating order channel. EOM with be linked with the five key technology pillars consisting of Store/POS, E-Commerce, Sales/Marketing/CRM, Merchandising/SCM and BI/Analytics, resulting in the figure shown to the right. OMS will be the natural extension of key Point-of-Sale (POS) functionality such as enterprise inventory visibility, ordering from other stores, return of online purchases, ship from store, order online from the POS, click and collect, and store to store transfer. The broad functionality required by OMS is extended even further when one considers the additional permutations for ordering and return brought by online and phone/catalog sales.
Below is the TOC for the research.
Table of Contents
1.0 Background and Introduction
2.0 Market Definition and Sizing
3.0 Foundation of Unified Commerce
4.0 The Profitability Payoff
5.0 Trends, Drivers and Barriers
6.0 Market Size by Revenue
7.0 Market Share by Vendor
8.0 IHL Insight Market Positioning
10.0 Top 15 Providers by Revenue
Is this a comprehensive view of the marketplace?
Yes, this provides a view of the market by size worldwide. Since this is such a nascent category, we focused the positioning charts on North America where there are enough installations to fairly compare vendors. However, the sizing is worldwide.
People use different terms – Enterprise Order Management, Distributed Order Management?
We don’t delineate in this report. Really, any order management system of the future needs to be able to distribute orders depending on the channel and best way to fulfill. To us it is just semantics.
Can I share this study in my company?
Yes if you have an enterprise license. See below for more.
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Can I quote this study in my presentations and press releases? In most cases this is fine but we ask that you run it by us first at ihl(at)ihlservices.com. Typically things shared in percentages (ie. this is 20% increase) then that is fine. Items in raw $$$ or units typically we will not allow to share. But we can work with you on this. We realize that you buy the research to use, so we can usually find a nice compromise that protects our IP and meets your needs.
Can I get access to the analysts who wrote or partnered in the study?
Yes, one of the core differentiators of IHL Research Studies is that included in part of the price is up to 1 hour with the analyst to ask follow-up questions or dig further into any assumptions. This does not extend to getting more data, just better insight into how we arrived at the data and came to the conclusions from that data.
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