Europe Retail Store Printer Market – 2023

This report provides an overview of the printer market share in EMEA retail and hospitality.

We look at five categories of printers relative to those utilized in the retail and hospitality store environment:

• POS Register Receipts – this is inclusive of many different types including thermal, impact, slip-only, dual station, multi-station and inkjet, though the vast majority in use in this application are thermal.
• Mobile/Tablet POS Receipt – These would be printers that work in conjunction with mobile POS either in the form of a handheld or tablet, but not directly integrated into the device like you can see in some handheld payment devices.
• SCO/Kiosk Receipts – These are typically thermal receipts used either in self-checkout systems or kiosks, but not mechanisms, but complete units.
• In-House Food Preparation – An in-house food preparation printer is a printer that prints labels for food items that are prepared in-house. These labels can include information such as the name of the dish, the date it was prepared, and any other relevant information. They are used to help keep track of inventory and ensure that food is being prepared safely and efficiently. Some printers can also print custom labels with logos or other branding information.
• Label Receipts – This would be a device that prints labels to facilitate different processes in the food industry, retail stores, and other businesses. It generates adhesive labels with specific information, which can be attached to bags, cups, or other items for identification, tracking, or organization purposes.

The data includes printer market share by annual shipments and total installed for the following vendors:

• Bixolon
• Brother
• Citizen
• Custom S.P.A.
• Diebold Nixdorf
• Epson
• NCR
• Seiko
• Sewoo
• SNBC
• Star
• Sunmi
• Toshiba
• Urov
• Woosim
• Zebra Technologies

This product is ideal for POS Hardware and Software companies, software solutions at the store level, and potential investors.  It can be used for due diligence and competitive intelligence purposes.

REPORT TABLE OF CONTENTS

INTRODUCTION Introduction / Background and Objectives
Management Summary
Retail Segment Definitions Used
Printer Definitions Used

TRENDS, DRIVERS & BARRIERS

SUMMARY BY PRINTER MANUFACTURER Bixolon
Brother
Citizen Systems
Custom S.P.A.
Diebold Nixdorf
Epson
NCR
Seiko
Sewoo
SNBC
Star Micronics
Sunmi
Toshiba
Urovo
Woosim
Zebra Technologies

MARKET SHARE BY PRINTER TYPE
EMEA POS Register Receipt Share
EMEA Mobile/Tablet Receipt Share
EMEA Self-Service Receipt Share
EMEA Label Receipt Share
EMEA In-House Food Preparation Share

SHIPMENTS AND INSTALLED BASE PROJECTIONS
EMEA Printer Installed Base by Type
EMEA Printer Shipments by Type

HARDWARE IT SPEND ESTIMATES EMEA Printer Shipment Value Methodology
EMEA Printer Shipment Value – Chart
EMEA Printer Shipment Value – Table

METHODOLOGY

List of Figures Bixolon – Ship Share by Region
Bixolon – EMEA Shipments by Year and by Printer Type Chart
Bixolon – EMEA Shipments by Year and by Printer Type Table
Brother – Ship Share by Region
Brother – EMEA Shipments by Year and by Printer Type Chart
Brother – EMEA Shipments by Year and by Printer Type Table
Citizen Systems – Ship Share by Region
Citizen Systems – EMEA Shipments by Year and by Printer Type Chart
Citizen Systems – EMEA Shipments by Year and by Printer Type Table
Custom S.P.A. – Ship Share by Region
Custom S.P.A. – EMEA Shipments by Year and by Printer Type Chart
Custom S.P.A. – EMEA Shipments by Year and by Printer Type Table
Diebold Nixdorf – Ship Share by Region
Diebold Nixdorf – EMEA Shipments by Year and by Printer Type Chart
Diebold Nixdorf – EMEA Shipments by Year and by Printer Type Table
Epson – Ship Share by Region
Epson – EMEA Shipments by Year and by Printer Type Chart
Epson – EMEA Shipments by Year and by Printer Type Table
NCR – Ship Share by Region
NCR – EMEA Shipments by Year and by Printer Type Chart
NCR – EMEA Shipments by Year and by Printer Type Table
Seiko – Ship Share by Region
Seiko – EMEA Shipments by Year and by Printer Type Chart
Seiko – EMEA Shipments by Year and by Printer Type Table
Sewoo – Ship Share by Region
Sewoo – EMEA Shipments by Year and by Printer Type Chart
Sewoo – EMEA Shipments by Year and by Printer Type Table
SNBC – Ship Share by Region
SNBC – EMEA Shipments by Year and by Printer Type Chart
SNBC – EMEA Shipments by Year and by Printer Type Table
Star Micronics – Ship Share by Region
Star Micronics – EMEA Shipments by Year and by Printer Type Chart
Star Micronics – EMEA Shipments by Year and by Printer Type Table
Sunmi – Ship Share by Region
Sunmi – EMEA Shipments by Year and by Printer Type Chart
Sunmi – EMEA Shipments by Year and by Printer Type Table
Toshiba – Ship Share by Region
Toshiba – EMEA Shipments by Year and by Printer Type Chart
Toshiba – EMEA Shipments by Year and by Printer Type Table
Urovo – Ship Share by Region
Urovo – EMEA Shipments by Year and by Printer Type Chart
Urovo – EMEA Shipments by Year and by Printer Type Table
Woosim – Ship Share by Region
Woosim – EMEA Shipments by Year and by Printer Type Chart
Woosim – EMEA Shipments by Year and by Printer Type Table
Zebra Technologies – Ship Share by Region
Zebra Technologies – EMEA Shipments by Year and by Printer Type Chart
Zebra Technologies – EMEA Shipments by Year and by Printer Type Table
EMEA POS Register Receipt Shipment Share
EMEA Mobile/Tablet Receipt Shipment Share
EMEA Self-Service Receipt Shipment Share
EMEA Label Receipt Shipment Share
EMEA In-House Food Preparation Shipment Share
EMEA Printer Installed Base by Type, 2018-2026
EMEA Printer Shipments by Type, 2018-2026
EMEA Printer Shipment Value – Chart, 2018-2026
EMEA Printer Shipment Value – Table, 2018-2026

What types of printers are included in this study?

We look at five categories of printers relative to those utilized in the retail and hospitality store environment:

• POS Register Receipts – this is inclusive of many different types including thermal, impact, slip-only, dual station, multi-station and inkjet, though the vast majority in use in this application are thermal.
• Mobile/Tablet POS Receipt – These would be printers that work in conjunction with mobile POS either in the form of a handheld or tablet, but not directly integrated into the device like you can see in some handheld payment devices.
• SCO/Kiosk Receipts – These are typically thermal receipts used either in self-checkout systems or kiosks, but not mechanisms, but complete units.
• In-House Food Preparation – An in-house food preparation printer is a printer that prints labels for food items that are prepared in-house. These labels can include information such as the name of the dish, the date it was prepared, and any other relevant information. They are used to help keep track of inventory and ensure that food is being prepared safely and efficiently. Some printers can also print custom labels with logos or other branding information.
• Label Receipts – This would be a device that prints labels to facilitate different processes in the food industry, retail stores, and other businesses. It generates adhesive labels with specific information, which can be attached to bags, cups, or other items for identification, tracking, or organization purposes.

What segments are included in the study?

Our format for the study is based on detailed analysis of the following 13 retail market segments. This is the scope of the coverage, but data is not aggregated by these divisions.

• Food/Supermarkets
• Drug Stores
• Superstores/Warehouse Clubs
• Department Stores
• Specialty Hard Goods
• Specialty Soft Goods
• Mass Merchandisers (includes Discount Stores)
• Convenience Stores/Gas Stations
• Bar/Restaurants
• Quick Service/Fast Food
• Lodging
• Entertainment – Casino/Cruise
• Entertainment – Theme, Theaters, Sports

Do you include printer mechanisms?

No. While mechanisms are very important and contribute significantly to the revenue mix of many manufacturers, we only count complete units.

Do you include printers used in other areas of the enterprise?

Our analysis only looks at those printers typically found in a retail or hospitality store.

Can I share this study in my company?

Yes, each research product comes with an enterprise license, so it is free for anyone internal to your organization. See below for more.

Can I share this study with partners and clients?

Not in entirety unless you have negotiated a distribution license with IHL. Basically, we don’t want the study going to partners and clients who should otherwise purchase a license. This is what we do for a living, and if people violate this, we can no longer do the research. Contact us at ihl(at)ihlservices.com with any questions.

Can I quote this study in my presentations and press releases?

In most cases this is fine, but we ask that you run it by us first at ihl(at)ihlservices.com. Typically, things shared in percentages (i.e. this is 20% increase) then that is fine. Items in raw $$$ or units typically we will not allow to share. But we can work with you on this. We realize that you buy the research to use, so we can usually find a nice compromise that protects our IP and meets your needs.

Was this a survey or a paper?

A little of both. When it comes to this sort of impact study it is part art and science. We have several primary research studies behind the numbers. These are then extrapolated across segments and markets to provide overall sizing. We run this by key clients and other analysts for their insight and view as well before we release. So, the cornerstone is detailed primary research data with CIOs meshed with numerous analysts with over 100 combined years of retail sizing experience to build the models.

Is more detail available beyond what is in the study?

Yes, indeed. We have an extremely detailed Retail WorldView IT Sizing model that allows us to look at over 300 technologies across every region of the world by segment. So we can customize the research output just for your needs. Simply contact us at ihl(at)ihlservices.com or +1.615-591-2955

Can I get access to the analysts who wrote or partnered in the study?

Yes, one of the core differentiators of IHL Research Studies is that included in part of the price is up to 1 hour with the analyst to ask follow-up questions or dig further into any assumptions. This does not extend to getting more data, just better insight into how we arrived at the data and came to conclusions from that data.

License Options

Single User License – a lower priced license that is designed for use for a single user, not to be shared internal with other users or externally to partner, customers or other parties.

Enterprise License – a license that allows for the research to be accessed and shared internally with anyone else within the organization and wholly owned subsidiaries.

IHL Group License and Fair Use Agreement

All of IHL Group’s generally available research are electronic licenses and are limited by the license type chosen for purchase.  For Single User Licenses this means that the person buying the research is the only person to use the research.

For Enterprise Licenses, these can be shared freely within the company. We only ask that this information not be shared with partners or others outside the purchasing company without authorization from IHL Group. The license does not extend to joint ventures or other partnerships. If the relationship is not a wholly-owned subsidiary, then both parties would need a license.

Practically, this implies the following:

1. The purchasing company can use the data and research worldwide internally as long as the international organizations are wholly owned subsidiaries of the purchasing company.
2. The data or any research cannot be distributed in whole or in part to partners or customers without express written approval from IHL Group.
3. The purchasing company may quote components of the data (limited use) in presentations to customers such as specific charts. This is limited to percentage components, not individual unit information. Unit data cannot be shared externally without express written approval from IHL Group. All references to the data in presentations should include credit to IHL Group for the data.
4. The purchasing company can reference qualitative quotes in printed material with written approval from IHL Group.
5. All requests requiring written approval should be submitted to ihl(at)ihlservices.com and will be reviewed within one business day.

For Distributed Licenses, if applicable, the research can be shared with prospective customers and potential institutional investors.  It cannot be shared with partners or other vendors who should be purchasing their own licenses.

For any questions regarding this policy, please contact us at 1-888-IHL-6777 (North America) +1.615.591.2955 (International) or email us at ihl(at)ihlservices.com.

IHL Group License and Fair Use Agreement

All of IHL Group’s generally available research subscriptions are electronic licenses and can be shared freely within the purchasing organization and wholly owned subsidiaries. We only ask that this information not be shared with partners or others outside the purchasing company without authorization from IHL Group. The license does not extend to joint ventures or other partnerships. If the relationship is not a wholly-owned subsidiary, then both parties would need a license.

Practically, this implies the following:

1. The purchasing company can use the data and research worldwide internally as long as the international organizations are wholly owned subsidiaries of the purchasing company.
2. The data or any research cannot be distributed in whole or in part to partners or customers without express written approval from IHL Group.
3. The purchasing company may quote components of the data (limited use) in presentations to customers such as specific charts. This is limited to percentage components, not individual unit information. Unit data cannot be shared externally without express written approval from IHL Group. All references to the data in presentations should include credit to IHL Group for the data.
4. The purchasing company can reference qualitative quotes in printed material with written approval from IHL Group.
5. All requests requiring written approval should be submitted to ihl(at)ihlservices.com and will be reviewed within one business day.

For any questions regarding this policy, please contact us at 1-888-IHL-6777 (North America) +1.615.591.2955 (International) or email us at ihl(at)ihlservices.com.