Research & Advisory - Retailer & Hospitality

Amazon has a TIGIR by the Tail – Retail’s Tech Innovation Gap


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Product Overview

Date of PublicationJanuary 27, 2021
FormatElectronic PDF
GeographyNorth America
Author(s)Greg Buzek

Never since Walmart grew from 4 to 2,000 Supercenters in the 1990s have we seen a retail transformation as significant as what we are seeing now with physical store traffic down and the incredible rise of e-commerce and mobile commerce with Amazon at the lead.  A full 55% of all online e-commerce searches start on Amazon and they are extending their growth.  But this growth is not just in terms of raw retail growth, but Amazon is far outpacing traditional retailers in innovation spend, spending more in R&D than the top 20 US retailers combined.  This research is about the TIGIR  – Technology Innovation Gap In Retail.  How big is it, what can retailers do about it, and what technologies really move the sales needle?

This study hits all of the major technologies and most important, when are retailers buying each and when will they be functional for associates and ultimately customers.  This study covers the following:

What is TIGIR and how big is the gap?
Amazon’s growth and projections
State of retail today
Why IT Spend matters – change in sales by IT investment
What are retail winners doing different than laggards?
Why customer experience critical
What are priorities of retailers who are winning in the market?
What are purchase trends for key technologies such as POS, Ship from Store, Click and Collect, RFID, Predictive Analytics?

With responses from many of the top retailers in North America, we have produced the results in a detailed, but very easy to read study. You also get the raw data to do your own analysis by segment.

The report is designed for use by Retailers, Hardware Providers, Software Providers, Service Providers and others who might have a vested interest in the North American retail market. The complete outline with chart titles is below.

Along with research study analysis your license also includes the raw data in spreadsheet form to do your own cross tabs.  You can cross tab any answer to any other answer for unique insight.

We break down the data to find answers to questions that many in our industry are asking, like the following:

What do the IT Spend, Store Growth and Store Remodels look like for 2016?

What are the retailers’ Top Store System Priorities?

How is Unified Commerce Driving IT Spend?

Where are Retailers Spending in the Cloud?

Which segments are looking to replace POS clients, POS Software, POS Printers, POS Scanners and EFT/Debit/Signature Capture devices? Will it be a good year or bad year for POS and peripherals?

Who is planning to deploy which Mobile Platforms and Applications, and when?

Table of Contents

1.0 Study Highlights

1.1 Segment Definitions
1.2 Leaders vs Other Retailers

2.0 Retail’s Biggest Problem

2.1 How To Compete With Amazon
2.2 Retail Is Being Outgunned in IT
2.3 Innovation Spending Comparison
2.4 TIGIR – Technology Innovation Gap In Retail
2.5 How Retailers View Amazon
2.6 How Leaders View Amazon

3.0 Study Details

3.1 Store Growth
3.2 Enterprise and Store IT Growth
3.3 IT Spend Details
3.4 Leaders vs Laggards in IT Investment
3.5 Heavy Cost of Lack of Investment
3.6 Leaders in IT Spend
3.7 Security IT Spend

4.0 Priorities and Purchase Intentions

4.1 Top Retail IT Priorities
4.2 Top Priorities of Retail Leaders
4.3 Cloud Spend and Increase
4.4 Cloud Spend by Tier
4.5 Store Systems Purchase Timeframe
4.6 Cross-Channel Technologies Purchase Timeframe
4.7 Fulfillment Outsourcing – Domestic and International
4.8 Retail Leaders and Readiness by Technology

5.0 How Do You Compete With Amazon?

5.1 What Retailers Must Do To Effectively Compete With Amazon?
5.2 Foundational Technologies
5.3 Technologies That Increase Sales

6.0 Study Background and Methodology

Some sample pages.  Click thumbnails to expand

Is this a comprehensive view of the marketplace?
No, this is a survey of more than retailers with stores in 73 retail segments and their purchase intentions. While a full market overview would include everyone, this is just the answers of those that responded to the survey. Caution should be used in extrapolating these results to the entire market. For some comprehensive market research on store automation technologies, you should Click Here.

Did this survey cover larger or smaller retailers?
Actually both. Roughly 53% of the respondents were retailers over $1 Billion. Another 13% were retailers over $500 Million but less than $1 Billion. The remaining retailers were under $500 Million in annual sales. The data is broken down by retailer size so you can see the differences.

Can I share this study in my company?

Yes if you have an enterprise license.  See below for more.

Can I share this study with partners and clients?
Not in entirety unless you have negotiated a distribution license with IHL. Basically we don’t want the study going to partners and clients who should otherwise purchase a license. This is what we do for a living, and if people violate this we can no longer do the research. Contact us at ihl(at) with any questions.

Can I quote this study in my presentations and press releases? In most cases this is fine but we ask that you run it by us first at ihl(at) Typically things shared in percentages (ie. this is 20% increase) then that is fine. Items in raw $$$ or units typically we will not allow to share. But we can work with you on this. We realize that you buy the research to use, so we can usually find a nice compromise that protects our IP and meets your needs.

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