Russia POS Terminal Market – 2025

Russia POS Terminal Market

Russia’s POS Terminal Market

A Challenging and Transforming Retail Technology Landscape

Data on Russia’s economy has been suspect for the past few years, due in no small part to the ongoing war. Consequences are wide ranging, and not positive; H&M, UniQlo, McDonald’s and Auchan are among those who wound down their operations as a result. Widespread corruption, the highest shadow economy % of GDP of any other key EMEA country, extensive traditional open-air markets, and a suspect supply chain all hinder foreign investment.

₽20T
Total Retail Sales
(↓ 10.0% from 2023)
€1.9T
5th Largest EMEA Economy
#5
Largest Retail Market in Region
#7
Largest POS Installed Base in EMEA
€1,738
Per Capita Retail Sales

Market Trends

  • Russia’s retail sales place them 5th in the entire region. While this might appear to make Russia a leader in retail development, their population of over 144 million results in the lowest per capita retail sales figures among the key EMEA countries.
  • Over the past decade, retail sales have grown 20%, compared to 19% for France, 40% for UK and 26% for Germany.
  • Russia is spread over 6.6 million square miles (and 11 time zones), which places a serious burden on expansion and supply chain issues.
  • The war caused Visa and Mastercard to cease most operations. The home-grown MIR card network expanded rapidly, currently making up ~60% of cards in Russia.

Leading Retailers

X5 (#40 worldwide), Magnit (#50), Mercury Retail Holdings (#137), Lenta (#182), DNS (#160), M.Video (#190), Dixy Group (#247), O’Key, Monetka.

Market Size & Growth Projections

€219M

2024 Market Size

€244M

Expected 2029 Market Size

11.2%

Total Growth

2.1%

CAGR

Key Vendors

Key POS Hardware Vendors
Toshiba Global Commerce Solutions
Diebold Nixdorf
NCR Voyix
Oracle
Key POS Software Vendors
Diebold Nixdorf
Cegid
Toshiba
NCR Voyix

IHL Studies for Russia POS Terminal Market

2025 EMEA (Europe/Middle East/Africa) POS Terminal Market Study

2024 EMEA (Europe/Middle East/Africa) POS / mPOS Software Market Share

2024 EMEA (Europe/Middle East/Africa) POS Terminal Hardware Market Share by Vendor

2025 EMEA (Europe/Middle East/Africa (includes Eastern Europe and Russia) Retail Stores/POS Sizing by Retail Chain Size

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