How the Prime Challenge is Opportunity for Retailers
Amazon Prime continues to radically transform consumer behavior. The advent of free two-day shipping, membership, and other benefits from Amazon provide a compelling reason for consumers not to visit stores. Retailers are actually driving consumers to Amazon by not addressing issues important to their customers. This study points to what retailers can do to not only attract customers, but keeping those customers coming back.
This paper is based on a recent consumer survey which resulted in very insightful data. As part of the research document, IHL will be outlining the issue of competition from Amazon Prime, the impact, and the opportunities. We will also highlight the solutions and areas where vendor solutions help retailers not only survive but thrive in this changing retail environment.
This opportunity is designed for those vendors looking for brand awareness/lead generation during the Holidays and NRF season. Depending on the level of sponsorship, sponsors will have distribution rights and lead opportunities for the show in January. The deadline for commitment is November 23rd.
Contact one of the following for the study prospectus!
Kelly Sayre Jerry Sheldon Greg Buzek
320-260-0432 321-453-5870 615-591-2955