Click and Fail – How Click and Collect Still Needs Improvement
The following video highlights data from recent research from IHL Group on Ecommerce orders that are not for delivery, but for pickup at the local retail store. There are many challenges with Click and Collect profitability depending on the segment. In some cases the loss of impulse items makes for much tighter margins. In others, previously hidden out-of-stocks are exposed. That being said, this video highlights the concerns from the consumer’s standpoint. Click the photo to launch the video.
The research was part of the same sample of consumers for our research study “Out of Stock, Out of Luck“. If you would like more detail on that study, it is available for free download. If we can help with any other insight or research, let us know at ihl(at)ihlservices.com