Italy POS – mPOS Hardware Software Market Share
Italy POS Software Market Share
2022 Total Retail Sales: €222 Billion ($234B), up 4.4% from 2021
Country Overview
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5th Largest EMEA economy €2.0 Trillion ($2.1 Trillion)
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6th Largest retail market in the region
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3rd Largest EMEA POS Installed Base
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7.8% unemployment
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€3,765 ($3,967 USD) per capita retail sales.
Key Trends
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Italy maintains the 6th largest retail market in EMEA without yet fully embracing retail concentration. While some consolidation and genuine “retail development” is occurring, the market is still highly fragmented, with small independent businesses dominating the scene.
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By some accounts, Italy has the largest retail market in Europe, given its legendary black and gray markets, which prohibit accurate estimates of total sales.
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Changes in retail will remain slow due to the culture and the fact that its black and gray markets remain strong and popular, especially in the South. Government efforts to “equalize” the North and South regions by redistributing wealth have failed miserably, and the disparity in retail modernization between North and South was predictable.
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German retailer Lidl currently has 700+ stores in Italy (Aldi opened their first in 2018 and currently has 150) and is having a big impact on the retail food market.
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Luxottica (150 countries), Bennetton (25 EMEA countries), Gucci and Fendi are among the many Italian designer / retailers that have expanded beyond Italy’s borders.