Research & Advisory

IHL29_Mobile-POS-Shipments-By-Vendor

Mobile POS Hardware Vendor Market Share


Product Overview

Date of PublicationAugust 5, 2016
FormatMicrosoft Excel
LicenseEnterprise-Wide Internal - Subject to Fair Use License
GeographyWorldwide or by Region

The move to mobile for associates is the single fastest adopting trend we have seen since the rush to get stores Internet-enabled. This research looks specifically at those mobile devices being used for POS functions. How big is this market? How fast is it growing? Which vendors are winning? What screen format should you write the software for? This research will tell you. This product provides shipments and installed base on a quarterly and annual basis for vendors such as Apple, Google, Motorola Solutions, Samsung, HP, Lenovo, Dell, Motion Computing, NEC and many others for use of mobile devices for POS, an area that is exploding in retail. It includes data on screen size formats and operating platforms. We distinguish between retail hardened devices and consumer grade devices. This is a very data intensive product and can go as deep as shipments by segment by region by operating system or screen size. Or the data can be purchased simply in aggregate by vendor worldwide/region. It includes historical data and projections forward for the next 6 quarters by vendor.

Below in the Product Highlights section we get into the details of the data available. The Preview tab gives you some pictorial examples of the types of data available.

This is very data intensive research and can go as deep as shipments by segment by region by operating system or processor-type. The data can also be purchased simply in aggregate by vendor worldwide or by individual region. Included are historical data back 2 years and projections forward for the next 6 quarters by vendor.

These data are meant to be used in conjunction with the Mobile POS Study which provides the qualitative background of the trends. It is in this study where we discuss trends, barriers to entry, and growth assumptions. The data here is purely quantitative in nature. We are thankful to the vendors who participate in sharing data points to make this as accurate as possible.

Data is available for 4 regions:

North America (US and Canada)
LATAM (Mexico, Brazil, Latin/South America and Caribbean)
Europe/Middle East/Africa (includes Eastern Europe and Russia)
Asia/Pacific (includes China and India)

For each segment we provide data for the top 10-20 vendors per the following retail segments:

Food/Grocery (Kroger, Safeway, Trader Joe’s, Wakerfern, Tesco,)
Drug Stores (Walgreens, CVS)
Superstore/Warehouse Clubs/Hypermarkets (Walmart, BJ’s Wholesale, Costco, Auchan)
Mass Merchants (Target, Meijer Stores)
Department Stores (JC Penney, Sears, Kohls, Kaufaf, Marks and Spencer)
Specialty Hard Goods (Home Depot, Lowes, Best Buy, Rooms to Go, Canadian Tire)
Specialty Soft Goods (H&M, Limited Stores, Wet Seal)
Convenience/Gas/Forecourt (Chevron, Exxon,)
Fast Food (McDonald’s, Subway, Burger King, Pizza Hut, Taco Bell)
Bar/Restaurant (Applebees, Buffalo Wild Wings, Chipotle)
Lodging (Marriott, Sheraton, Hilton)
Entertainment:Casinos and Cruises (Carnival, Harrah’s, Wynn, Caesar’s Palace)
Entertainment:Museums, Theme Parks, Theaters, Others (Disney, Universal, AMC, Carmike)

For each region, we will provide the following detail either annually or quarterly:

Total Shipments and Installed Base by Device Format  – this is a rollup by segment and by vendor and will include the previous year, then forecast for next 6 quarters. Includes shipments and installed base. This will be a very detailed sheet and will include the following Device Sizes:

5″
5-8″
8-10″
>10″

Regional OS Shipments/Installed Base by Vendor – This is the same format as Device Format/Size, but instead of the processors we will look at the operating systems by vendor by segment. The following operating systems are addressed.

Android
iOS
Windows 8
Windows CE/Mobile/Phone
Windows Other
Other

Vendors that will be tracked in this research by name are the following:

Apple
Amazon
Google
Motorola Solutions
HP
Motion Computing
Samsung
ToshibaTEC
Microsoft
NEC
Panasonic
Acer
Asus
Datalogic
LG
MICROS
Nokia
Lenovo
HTC
Huawei
LG
Sony/Ericsson
ZTE
Wincor-Nixdorf
Other

Types of devices included will be inclusive of iPhones, iPads, iPods, Kindles, and tablets. We will not name the names of each, but by combining vendor and form factor it will be inclusive of those devices based on screen size.

This data is reviewed for Retail Hardened and Consumer Grade Devices. Contact us at ihl(at)ihlservices.com for more information.

Below are some examples of some screen shots.We welcome you to contact us for a demo of the product so you can see the level of data and detail you would be provided.

Click thumbnail to expand view. 

What do you define as Mobile POS?
There are no doubt many mobile devices ranging from phones to phablets to tablets of all sizes. This specific service is for those devices being used by associates to process a transaction. This can be with or without credit/debit readers, or it could be a consumer grade device or retail hardened. If it is purposed as a way to take transactions, we count it. To be clear, this is limited to the traditional retail segments as defined. We are not counting charities, repairmen, delivery men or garage sales where individuals add a dongle and swipe a credit card. For non-traditional retail for transactions, or mobile device information beyond POS, contact us for more information.

What retail market segments (verticals) do you address?
Our format for the study is based on detailed analysis of the following 8 retail market segments:

Food/Supermarkets
Drug Stores
Hypermarkets/Superstores/Warehouse Clubs
Department Stores
Specialty Stores
Mass Merchandisers (includes Discount Stores)
Convenience Stores/Gas Stations
Hospitality (Restaurants, Lodging and Entertainment)

For North America we further segment Specialty Stores into Specialty Category Killers and Specialty Other, and Hospitality into Fast Food, Bar/Restaurant, Lodging, Casinos/Cruises, and Entertainment: Theme Parks, Stadiums, Museums, others.

How do you define the sizes/formats involved included?
No doubt this is a fluid category. We looked to our core customers to help define the sizes they would like to see the data. If there is a new format that is introduced, we will consider adding that in as it gains traction and share. To start we will focus on these.

< 5″
5-8″
8-10″
>10″

How do you categorize operating systems?
With regard to operating systems, our focus is on the following.

Android
iOS
Windows 8
Windows CE/Mobile/Phone
Windows Other
Other

Once again this is a fluid category and as the market changes and others gain traction we will adjust.

Can I buy just one region or a few segments?
Yes, you can purchase as little as one segment in one region or the entire model with all segments worldwide including the OS and format/size information.

What Vendors are Included?

Apple
Amazon
Google
Motorola Solutions
HP
Motion Computing
Samsung
Toshiba
TEC
Microsoft
NEC
Panasonic
Acer
Asus
Datalogic
LG
MICROS
Nokia
Lenovo
HTC
Huawei
Sony/Ericsson
ZTE
Wincor-Nixdorf
Other

For the purposes of this report we do not count units that are in labs; we only count those in pilot or in rollout.

For more information, please feel free to contact us.

Click here to request more information about this product

Buyers can buy the data in a variety of formats.
– All Components, 4 quarters, delivered 45 Days from end of calendar quarter – $24,000 annually
– All regions, by segment Vendors but only shipments and installed base by quarter (thus not OS and not form factor) – $19,000 annually.
– #2 but only annual data – $16,000

Licenses Available

Enterprise License – a license that allows for the research to be accessed and shared internally with anyone else within the organization and wholly owned subsidiaries.

IHL Group License and Fair Use Agreement

All of IHL Group’s generally available research are electronic licenses and can be shared freely within the purchasing organization and wholly owned subsidiaries. We only ask that this information not be shared with partners or others outside the purchasing company without authorization from IHL Group. The license does not extend to joint ventures or other partnerships. If the relationship is not a wholly-owned subsidiary, then both parties would need a license.

Practically, this implies the following:

  1. The purchasing company can use the data and research worldwide internally as long as the international organizations are wholly owned subsidiaries of the purchasing company.
  2. The data or any research cannot be distributed in whole or in part to partners or customers without express written approval from IHL Group.
  3. The purchasing company may quote components of the data (limited use) in presentations to customers such as specific charts. This is limited to percentage components, not individual unit information. Unit data cannot be shared externally without express written approval from IHL Group. All references to the data in presentations should include credit to IHL Group for the data.
  4. The purchasing company can reference qualitative quotes in printed material with written approval from IHL Group.
  5. All requests requiring written approval should be submitted to ihl(at)ihlservices.com and will be reviewed within one business day.

For any questions regarding this policy, please contact us at 1-888-IHL-6777 (North America) +1.615.591.2955 (International) or email us at ihl(at)ihlservices.com.