Research & Advisory

2016-LATAM-POS-Terminal

Latin/South America POS Terminals

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Product Overview

Date of PublicationMay 17, 2016
GeographyLatin America

Walmart and the upcoming 2016 Summer Olympics are helping to drive POS adoption throughout Latin/South America. The market for POS in LATAM continues to grow. Large western retailers continue to expand in the market, bringing new POS terminals with them. Yet not all the news is good news. Natural disasters, political unrest and economic issues threaten pockets of future growth. These trends and more are in our latest study.Our Latin/South America POS terminal market study is 46 pages in length and has 22 figures. It explores the market climate for POS terminals throughout the Latin/Central and South American region. More than just numbers without explanation, this report goes deep into discussion of retailing in the countries and segments to reveal the forces that are shaping POS purchase decisions. We believe it is important for our customers to not only see numbers, but understand the market behind the data so as to make more informed decisions for the future. The report includes country-by-country shipments, installed base, forecasts and trends for the electronic point-of-sale terminal market in LATAM. Note that this is not a vendor market share report (other than operating systems and processor types), but rather a fresh look at the state of POS technology in the world’s fastest growing market.

Additionally, the report covers emerging trends and influences that affected the market in 2015 and those that will help form market decisions in the future. It also includes estimated market value for shipments and installed base and a forecast for shipments and installed base through 2020.

Along with the general retail environment for each country/region, we discuss the country by country shipments, installed base, and forecasts for the following retail market segments:

Food/Supermarket: Stores that sell food and grocery items and have between 4-20 terminals per store.

Drug Stores: Stores that sell personal care and medicinal items and have 2-5 terminals per store.

Hypermarkets: This is a broad segment that varies by country. In many, it includes a full service Food store as well as products typically included at Discounters under one roof. In other countries, stores can range anywhere from a Superstore format (think Wal-Mart Supercenter) to a full-line Department Store (with large appliances) combined with a full-line Grocery store.

Department Stores: Traditionally larger format stores, upscale in products and including hard and soft goods with department style checkout.

Mass Merchants: Like a Hypermarket format, only carrying non-food items or limited food items and using a front-end checkout. Also includes Discounters.

Specialty Stores: Stores that focus on particular product line niches. Includes apparel, news, shoes, and DIY type stores.

Convenience/Gas: Stores selling a limited variety of food and pharmaceutical items; open long hours for the convenience of customers.

Hospitality: Includes Restaurants, Bars, Pubs and Hotels.

Table of Contents

INTRODUCTION

Introduction
POS Definitions Used
Country Details
Market Segment Definitions

1. POS-Related Trends in LATAM Retail

2. Latin America Market Overview

3. Mexico

3.1 Retail Overview
3.2 POS Installed Base History
3.3 POS Shipments History

4. Brazil

4.1 Retail Overview
4.2 POS Installed Base History
4.3 POS Shipments History

5. Colombia

5.1 Retail Overview
5.2 POS Installed Base History
5.3 POS Shipments History

6. Chile

6.1 Retail Overview
6.2 POS Installed Base History
6.3 POS Shipments History

7. Argentina

7.1 Retail Overview
7.2 POS Installed Base History
7.3 POS Shipments History

8. Peru

8.1 Retail Overview
8.2 POS Installed Base History
8.3 POS Shipments History

9. Venezuela

9.1 Retail Overview
9.2 POS Installed Base History
9.3 POS Shipments History

10. Other Latin America

10.1 Retail Overview
10.2 POS Installed Base History
10.3 POS Shipments History

11. Forecasts

11.1 Forecast Shipments by Country from 2014 thru 2019
11.2 Forecast Shipments by Segment from 2014 thru 2019

12. References

List of Figures

Figure 1 POS Installed Base History by Country
Figure 2 POS Installed Base History by Retail Segment
Figure 3 POS Shipments History by Country
Figure 4 POS Shipments History by Retail Segment
Figure 5 Mexico POS Installed Base History
Figure 6 Mexico POS Shipment History
Figure 7 Brazil POS Installed Base History
Figure 8 Brazil POS Shipment History
Figure 9 Colombia POS Installed Base History
Figure 10 Colombia POS Shipment History
Figure 11 Chile POS Installed Base History
Figure 12 Chile POS Shipment History
Figure 13 Argentina POS Installed Base History
Figure 14 Argentina POS Shipment History
Figure 15 Peru POS Installed Base History
Figure 16 Peru POS Shipment History
Figure 17 Venezuela POS Installed Base History
Figure 18 Venezuela POS Shipment History
Figure 19 Other LATAM POS Installed Base History
Figure 20 Other LATAM POS Shipment History
Figure 21 Forecast Shipments by Country thru 2019
Figure 22 Forecast Shipments by Segment thru 2019

Provided in Marketing Relationship with:

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Latin America EPOS Definitions
At IHL we believe it is important that we state clearly the definitions of what we are classifying as a POS device or in the case of the LATAM region, an Electronic Point-of-Sale (EPOS) device. For the purposes of our analysis, we are defining POS as PC-based workstations, namely PC-class Processor-based and LAN-available terminals. Although others might include Electronic Funds Terminals as POS, we do not include them here. Perhaps the best definitions come from the use of the current model names of the top vendors that we are including:

Toshiba GC: SurePOS 300, 500 and 700 families
Hewlett Packard: RP2, RP3, RP5 and RP7 families, PCOCD
Wincor Nixdorf: BEETLE family
NCR: RealPOS 20, 40, 50, 60, 70, 80 families and P‐series
Fujitsu: TeamPOS 3000 and 7000 families

In our research, we do include PC on Cash Drawer Devices (PCOCD), however, we do not attempt to distinguish between vendors unless a particular market is affected significantly.

We do not include Electronic Cash Registers (ECR) in our study. Although the lines have blurred as to POS and ECR in terms of processors and connectivity, we believe there is a clear distinction in functionality, expandability, and serviceability between the devices. Thus, we are considering the low end devices in the study as those of the Wincor BEETLE /Express, HP RP2, and NCR RealPOS 20 types.

As this report also looks at market segment information, it is important that we distinguish the types of institutions we include in each market segment. These are the following:

Food/Supermarket: Stores that sell food and grocery items and have between 4-20 terminals per store.

Drug Stores: Stores that sell personal care and medicinal items and have 2-5 terminals per store.

Hypermarkets: This is a broad segment that varies by country. In many, it includes a full service Food store as well as products typically included at Discounters under one roof. In other countries, stores can range anywhere from a Superstore format (think Wal-Mart Supercenter) to a full-line Department Store (with large appliances) combined with a full-line Grocery store.

Department Stores: Traditionally larger format stores, upscale in products and including hard and soft goods with department style checkout.

Mass Merchandisers: Like a Hypermarket format, only carrying non-food items or limited food items and using a front-end checkout. Also includes Discounters.

Specialty Stores: Stores that focus on particular product line niches. Includes apparel, news, shoes, and DIY type stores.

Hospitality: Includes Restaurants, Bars, Pubs, Hotels, and Convenience Store outlets.

How do you define the processors included?
Throughout this report, we deliberately categorize all processors by speed rather than by name. Since Intel is the market leader and the most identifiable, we use the following familiar designations for our processor definitions.

286/386/486
Pentium” I & II
Pentium” III/Via/Cyrix
Celeron/Sempron
Pentium” 4
Dual Core & Above

While in the last several years there have been other processor entries (notably VIA/Cyrix and AMD), all herein are referred to as “Intel-class” processors, whether Intel, MediaGX, AMD K5, K6-2, Duron or Athlon.

How do you categorize operating systems?
With regard to operating systems, our focus is on the following.

DOS & Legacy Windows (includes 3.1, 95, 98, ME, NT 2000, and XP)
4690
Windows Vista
Windows CE
Windows XPe
Windows Embedded POSReady 2009 (includes WEPOS, and is designated as such herein)
Linux (all varieties)
Other (includes different derivatives of UNIX, BeOS, MAC, etc.)

For the purposes of this report we do not count units that are in labs; we only count those in pilot or in rollout.

Isn’t Mexico part of North America?
For geography lessons, yes. However, when vendors and retailers look at the world they tend to lump Mexico – a Spanish speaking country – with the other countries that share the language in the region. While some might argue that California, Arizona, New Mexico, Texas and Florida could also be included based on that definition, our vendor clients are all united in keeping them part of our North American study.

Can I share this study in my company?
Yes, each of research products come with an enterprise license so it is free for anyone internal to your organization. See below for more.

Can I share this study with partners and clients?
Not in entirety unless you have negotiated a distribution license with IHL. Basically we don’t want the study going to partners and clients who should otherwise purchase a license. This is what we do for a living, and if people violate this we can no longer do the research. Contact us at ihl(at)ihlservices.com with any questions.

Can I quote this study in my presentations and press releases? In most cases this is fine but we ask that you run it by us first at ihl(at)ihlservices.com. Typically things shared in percentages (ie. this is 20% increase) then that is fine. Items in raw $$$ or units typically we will not allow to share. But we can work with you on this. We realize that you buy the research to use, so we can usually find a nice compromise that protects our IP and meets your needs.

Was this a survey or a paper?
A little of both. When it comes to this sort of impact study it is part art and science. We have several primary research studies behind the numbers. These are then extrapolated across segments and markets to provide overall sizing. We run this by key clients and other analysts for their insight and view as well before we release. So the cornerstone is detailed primary research data with CIOs meshed with numerous analysts with over 100 combined years of retail sizing experience to build the models.

Is more detail available beyond what is in the study?
Yes, indeed. We have an extremely detailed Retail WorldView IT Sizing model that allows us to look at over 300 technologies across every region of the world by segment. So we can customize the research output just for your needs. Simply contact us at ihl(at)ihlservices.com or +1.615-591-2955

Can I get access to the analysts who wrote or partnered in the study?
Yes, one of the core differentiators of IHL Research Studies is that included in part of the price is up to 1 hour with the analyst to ask follow-up questions or dig further into any assumptions. This does not extend to getting more data, just better insight into how we arrived at the data and came to the conclusions from that data.

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