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mPOS: Houston, Do We Have A Problem?

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Product Overview

Date of PublicationJune 5, 2014
FormatElectronic PDF
GeographyNorth America

Mobile and the buzz about Mobile POS (mPOS) in Retail has been increasing ever since Apple began using it in their stores. The market has taken off, but in a somewhat bifurcated manner. While among smaller retailers, mPOS has truly been transforming, replacing traditional POS for new retailers at a rapid pace, the use of mPOS as a standard every day product in enterprise retailers have seen fits and starts.  Some retailers have deployed, others have talked a lot about it, and still others are planning to roll out mPOS.  Without question, the opportunity is staggering as some retailers have seen upwards of 25% increase in sales per transaction when mobile is used.

This report looks at the current state of Mobile POS in North America, the adoption rates of the various retail verticals, and the shipment and installed base details by type of device (Rugged Handheld, Non-Rugged Handheld, and Tablets). It includes market sizing, trends, and forecasts through 2019.  We also provide forecasts for shipments and installed base of these devices, as well as an estimate of the impact that these devices will have on the use of traditional POS hardware.

This study is designed for use by Private Equity Investors, Mobile POS Hardware and Software Providers, Service Providers, Maintenance Providers, Retailers and others who might have a vested interest in the North American Mobile Point-of-Sale Market.

Note, this study does not include share by vendor although it does discuss future retailer preferences. For detailed vendor share and forecasts we recommend our Mobile POS by Vendor data service where we track the number of devices shipped by Apple, HP, Toshiba, Motorola, and others and our Mobile POS Software Vendor Data Service.

The study looks at the opportunity for each of the mobile devices as well as the impact on POS terminals for the following segments:

Food
Drug
Superstore/Warehouse Club
Mass Merchandisers
Department Stores
Other Specialty
Category Killers
Convenience/Gas
Bar Restaurant
Fast Food
Lodging
Ent. Casino-Cruise
Ent. Theme, Theaters, Sports

TABLE OF CONTENTS

Executive Summary

Key Takeaways
4 Stages of Moble

1.0 Market Sizing

1.1 mPOS Shipments by Type (Tablets, Rugged HandHelds, Phones/non-Rugged)
1.2 mPOS Shipments Forecast 2014-2019
1.3 ImPOS Installed Base by Type
1.4 mPOS Installed Base Forecast 2014-2019

2.0 Trends and Market Drivers

2.1 Trends Driving mPOS Adoption
2.2 Trends Slowing mPOS Adoption
2.3 Something More Important Than MPOS

3.0 Retailer Purchase Plans

3.1 Timing for mPOS Purchase Decisions
3.2 Roll of current POS Provider in mPOS Decisions
3.3 Preferred mPOS Software Providers
3.4 Preferred mPOS Hardware Vendors
3.5 Device Size Preferences
3.6 Which Retailers Don’t Want mPOS?

References and Methodology

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Is this a survey or a comprehensive market view?
It’s both, we have done multiple surveys of retailers, along with their plans, timeframes for replacing POS and merged that together with the overall sizing of the market starting from smaller retailers to the largest of retailers and hospitality establishments.

Does it include forecasts by device type?
Yes, we have a forecast by the type of device (Rugged, Tablets, Consumer devices) but we do not provide a specific forecast of models (for instance iPhone vs Android) in this study.

Does this report include vendor shipment share for Mobile POS?
Yes and No.  We include retailer’s preference for vendors they are considering but this does not equate to market share.  But the Mobile POS by Vendor Data Service is where we discuss the number of shipments by Apple, HP, Toshiba, Zebra, and others. And for software, the Mobile POS SW Data Service is available that looks at share of Square, ShopKeep, Oracle, First Data and others.

How was the POS Cannibalization decided and forecast?
We do a fairly exhaustive process of looking at 13 different retail segments and then the size of the retailers involved. For instance, 1 store chains are likely to use the Square POS application on an iPad as a startup, but that would be rare for larger retailers in the same segment. So we look at the data within a segment like grocery by 1 store, 2-9 stores, 10-49 stores, 50-100, 101-300, 301-500, 501-1000, and over 1000 stores.

Are IHL Analysts available to present the findings to my management team or user’s group?
Sure, we do speaking engagements all the time. Simply contact us at ihl(at)ihlservices.com

Can I share this study in my company?
Yes, each of research products come with an enterprise license so it is free for anyone internal to your organization. See below for more.

Can I share this study with partners and clients?
Not in entirety unless you have negotiated a distribution license with IHL. Basically we don’t want the study going to partners and clients who should otherwise purchase a license. This is what we do for a living, and if people violate this we can no longer do the research. Contact us at ihl(at)ihlservices.com with any questions.

Can I quote this study in my presentations and press releases?
In most cases this is fine but we ask that you run it by us first at ihl(at)ihlservices.com. Typically things shared in percentages (ie. this is 20% increase) then that is fine. Items in raw $$$ or units typically we will not allow to share. But we can work with you on this. We realize that you buy the research to use, so we can usually find a nice compromise that protects our IP and meets your needs.

Was this a survey or a paper?
A little of both. When it comes to this sort of impact study it is part art and science. We have several primary research studies behind the numbers. These are then extrapolated across segments and markets to provide overall sizing. We run this by key clients and other analysts for their insight and view as well before we release. So the cornerstone is detailed primary research data with CIOs meshed with numerous analysts with over 100 combined years of retail sizing experience to build the models.

Is more detail available beyond what is in the study?
Yes, indeed. We have an extremely detailed Retail WorldView IT Sizing model that allows us to look at over 300 technologies across every region of the world by segment. So we can customize the research output just for your needs. Simply contact us at ihl(at)ihlservices.com or +1.615-591-2955

Can I get access to the analysts who wrote or partnered in the study?
Yes, one of the core differentiators of IHL Research Studies is that included in part of the price is up to 1 hour with the analyst to ask follow-up questions or dig further into any assumptions. This does not extend to getting more data, just better insight into how we arrived at the data and came to the conclusions from that data.

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