Research & Advisory


EMEA POS Terminals


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Product Overview

Date of PublicationMarch 13, 2017
FormatElectronic PDF
GeographyEurope/Middle East/Africa

Macroeconomic issues in the Europe/Middle East/Africa region made for a tough 2016.  From Brexit, the influx of immigrants, terrorism in several countries and uncertainty on the global economy from the US election all added up to a drag on the overall economy of the region, yet POS opportunities still abound.

Our 16th annual EMEA POS report is 57 pages in length, and explores the market climate for EPOS terminals in the Europe/Middle East/Africa region.

More than just numbers without explanation, this report goes deep into discussion of retailing in the countries and segments to reveal the forces that are shaping EPOS purchase decisions. We believe it is important for our customers to not only see numbers, but understand the market behind the data so as to make more informed decisions for the future. The report includes country by country shipments, installed base, forecasts and trends for the electronic point-of-sale terminal market in EMEA.

Additionally, the report covers emerging trends and influences that affected the market in 2016 and those that will help form market decisions in the future. It also includes forecasts for shipments through 2021.

Along with the general retail environment for each country/region, we discuss the country by country shipments, installed base, and forecasts for the following retail market segments:

Drug Stores
Department Stores
Mass Merchants
Specialty Stores
Hospitality (Pubs, Table Service/Family Restaurants, Fast Food)

Table of Contents


Introduction / Background and Objectives
POS Definitions Used
Country Details
Market Segment Definitions



2.1 POS Installed Base History by Country
2.2 POS Installed Base History by Retail Segment
2.3 POS Shipment History by Country
2.4 POS Shipment History by Retail Segment


3.1 Retail Overview
3.2 POS Installed Base History
3.3 POS Shipments History


4.1 Retail Overview
4.2 POS Installed Base History
4.3 POS Shipments History


5.1 Retail Overview
5.2 POS Installed Base History
5.3 POS Shipments History


6.1 Retail Overview
6.2 POS Installed Base History
6.3 POS Shipments History


7.1 Retail Overview
7.2 POS Installed Base History
7.3 POS Shipments History


8.1 Retail Overview
8.2 POS Installed Base History
8.3 POS Shipments History


9.1 Retail Overview
9.2 POS Installed Base History
9.3 POS Shipments History


10.1 Retail Overview
10.2 POS Installed Base History
10.3 POS Shipments History


11.1 Retail Overview
11.2 POS Installed Base History
11.3 POS Shipments History


12.1 Retail Overview
12.2 POS Installed Base History
12.3 POS Shipments History


13.1 Projected Shipments by Country from 2016 – 2021
13.2 Projected Shipments by Segment from 2016 – 2021


List of Figures

Figure 1 – EMEA POS Installed Base History by Country
Figure 2 – EMEA POS Installed Base History by Retail Segment
Figure 3 – EMEA POS Shipment History by Country
Figure 4 – EMEA POS Shipment History by Retail Segment
Figure 5 – Germany POS Installed Base History
Figure 6 – Germany POS Shipment History
Figure 7 – France POS Installed Base History
Figure 8 – France POS Shipment History
Figure 9 – UK POS Installed Base History
Figure 10 – UK POS Shipment History
Figure 11 – Italy POS Installed Base History
Figure 12 – Italy POS Shipment History
Figure 13 – Spain POS Installed Base History
Figure 14 – Spain POS Shipment History
Figure 15 – Benelux POS Installed Base History
Figure 16 – Benelux POS Shipment History
Figure 17 – Scandinavia POS Installed Base History
Figure 18 – Scandinavia POS Shipment History
Figure 19 – Austria/Switzerland POS Installed Base History
Figure 20 – Austria/Switzerland POS Shipment History
Figure 21 – Russia POS Installed Base History
Figure 22 – Russia POS Shipment History
Figure 23 – Other EMEA POS Installed Base History
Figure 24 – Other EMEA POS Shipment History
Figure 25 – 2016-2020 Projected Shipments by Country
Figure 26 – 2016-2020 Projected Shipments by Segment

Download Complete Outline and Purchase Information

EMEA EPOS Definitions

At IHL we believe it is important that we state clearly the definitions of what we are classifying as a POS device. For the purposes of our analysis, we are defining POS as PC-based workstations, namely PC-class Processor-based and LAN-available terminals. Although others might include Electronic Funds Terminals as POS, we do not include them here.

In our research, we do include PC on Cash Drawer Devices (PCOCD), however, we do not attempt to distinguish between vendors unless a particular market is affected significantly.

We do not include Electronic Cash Registers (ECR’s) in our study. Although the lines have blurred as to POS and ECR in terms of processors and connectivity, we believe there is a clear distinction in functionality, expandability, and serviceability between the devices.

As this report also looks at market segment information, it is important that we distinguish the types of institutions we include in each market segment. These are the following:

Food/Supermarket: Stores that sell food and grocery items and have between 4-20 terminals per store.

Drug Stores: Stores that sell personal care and medicinal items and have 2-5 terminals per store.

Hypermarkets: This is a broad segment that varies by country. In many, it includes a full service Food store as well as products typically included at Discounters under one roof. In other countries, stores can range anywhere from a Superstore format (think Wal-Mart Supercenter) to a full-line Department Store (with large appliances) combined with a full-line Grocery store.

Department Stores: Traditionally larger format stores, upscale in products and including hard and soft goods with department style checkout.

Mass Merchandisers: Like a Hypermarket format, only carrying non-food items or limited food items and using a front-end checkout. Also includes Discounters.

Specialty Stores: Stores that focus on particular product line niches. Includes apparel, news, shoes, and DIY type stores.

Convenience/Gas: Includes forecourt locations.

Hospitality: Includes Restaurants, Bars, Pubs and Hotels.

For the purposes of this report we do not count units that are in labs; we only count those in pilot or in rollout.

Can I share this study in my company?
Yes, each of research products come with an enterprise license so it is free for anyone internal to your organization. See below for more.

Can I share this study with partners and clients?
Not in entirety unless you have negotiated a distribution license with IHL. Basically we don’t want the study going to partners and clients who should otherwise purchase a license. This is what we do for a living, and if people violate this we can no longer do the research. Contact us at ihl(at) with any questions.

Can I quote this study in my presentations and press releases? In most cases this is fine but we ask that you run it by us first at ihl(at) Typically things shared in percentages (ie. this is 20% increase) then that is fine. Items in raw $$$ or units typically we will not allow to share. But we can work with you on this. We realize that you buy the research to use, so we can usually find a nice compromise that protects our IP and meets your needs.

Was this a survey or a paper?
A little of both. When it comes to this sort of impact study it is part art and science. We have several primary research studies behind the numbers. These are then extrapolated across segments and markets to provide overall sizing. We run this by key clients and other analysts for their insight and view as well before we release. So the cornerstone is detailed primary research data with CIOs meshed with numerous analysts with over 100 combined years of retail sizing experience to build the models.

Is more detail available beyond what is in the study?
Yes, indeed. We have an extremely detailed Retail WorldView IT Sizing model that allows us to look at over 300 technologies across every region of the world by segment. So we can customize the research output just for your needs. Simply contact us at ihl(at) or +1.615-591-2955

Can I get access to the analysts who wrote or partnered in the study?
Yes, one of the core differentiators of IHL Research Studies is that included in part of the price is up to 1 hour with the analyst to ask follow-up questions or dig further into any assumptions. This does not extend to getting more data, just better insight into how we arrived at the data and came to the conclusions from that data.

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License Options

Single User License – a lower priced license that is designed for use for a single user, not to be shared internal with other users or externally to partner, customers or other parties.

Enterprise License – a license that allows for the research to be accessed and shared internally with anyone else within the organization and wholly owned subsidiaries.

IHL Group License and Fair Use Agreement

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For Enterprise Licenses, these can be shared freely within the company. We only ask that this information not be shared with partners or others outside the purchasing company without authorization from IHL Group. The license does not extend to joint ventures or other partnerships. If the relationship is not a wholly-owned subsidiary, then both parties would need a license.

Practically, this implies the following:

  1. The purchasing company can use the data and research worldwide internally as long as the international organizations are wholly owned subsidiaries of the purchasing company.
  2. The data or any research cannot be distributed in whole or in part to partners or customers without express written approval from IHL Group.
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  4. The purchasing company can reference qualitative quotes in printed material with written approval from IHL Group.
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For Distributed Licenses, if applicable, the research can be shared with prospective customers and potential institutional investors.  It cannot be shared with partners or other vendors who should be purchasing their own licenses.

For any questions regarding this policy, please contact us at 1-888-IHL-6777 (North America) +1.615.591.2955 (International) or email us at ihl(at)