This research is designed for those in the market for location positioning systems, whether it is beacons that are either Bluetooth or Wi-Fi enabled or Visible Light Communications which combines networking with LED technology.
Below is the TOC for the research.
Table of Contents
1.0 Introduction and Background
2.0 History of Technologies
2.1 Location Technology Timeline
3.0 The Dance With Customers
4.0 Are Retailers In The Lead
4.1 Are Retailers Ready
4.2 Where’s the BUDGET!
4.3 What Smart Retailers Are Doing
5.0 Potential For Beacons
6.0 What About Privacy
6.1 Best Practice – Applied In Way Consumers Want To Be Tracked
6.2 Laws – What You Can And Cannot Do
7.0 Trends, Drivers, Barriers
8.0 Technology Overviews, Strengths and Weaknesses
9.0 Market Size and Forecast
10.0 Best Practices
11.0 Where The Big Dogs Play
12.0 What We See Ahead
Is this a comprehensive view of the marketplace?
Yes, this provides a forecast for Beacon technologies and Visible Light Communications (VLS) in the Retail and Hospitality Segments we cover
Did this survey cover larger or smaller retailers?
Yes, we look at the totality of the market in this study. That being said, this technology is mostly in the realm of malls and larger retail/hospitality companies.
Can I share this study in my company?
Yes if you have an enterprise license. See below for more.
Can I share this study with partners and clients?
Not in entirety unless you have negotiated a distribution license with IHL. Basically we don’t want the study going to partners and clients who should otherwise purchase a license. This is what we do for a living, and if people violate this we can no longer do the research. Contact us at ihl(at)ihlservices.com with any questions.
Can I quote this study in my presentations and press releases? In most cases this is fine but we ask that you run it by us first at ihl(at)ihlservices.com. Typically things shared in percentages (ie. this is 20% increase) then that is fine. Items in raw $$$ or units typically we will not allow to share. But we can work with you on this. We realize that you buy the research to use, so we can usually find a nice compromise that protects our IP and meets your needs.
Can I get access to the analysts who wrote or partnered in the study?
Yes, one of the core differentiators of IHL Research Studies is that included in part of the price is up to 1 hour with the analyst to ask follow-up questions or dig further into any assumptions. This does not extend to getting more data, just better insight into how we arrived at the data and came to the conclusions from that data.
Single User License – a lower priced license that is designed for use for a single user, not to be shared internal with other users or externally to partner, customers or other parties.
Enterprise License – a license that allows for the research to be accessed and shared internally with anyone else within the organization and wholly owned subsidiaries.
Distributable License – a license that allows for the research to be distributed to prospective customers as part of lead generation or other benefit. You have the right to distribute to customer prospects, not partners or other vendors.
IHL Group License and Fair Use Agreement
All of IHL Group’s generally available research are electronic licenses and are limited by the license type chosen for purchase. For Single User Licenses this means that the person buying the research is the only person to use the research.
For Enterprise Licenses, these can be shared freely within the company. We only ask that this information not be shared with partners or others outside the purchasing company without authorization from IHL Group. The license does not extend to joint ventures or other partnerships. If the relationship is not a wholly-owned subsidiary, then both parties would need a license.
Practically, this implies the following:
- The purchasing company can use the data and research worldwide internally as long as the international organizations are wholly owned subsidiaries of the purchasing company.
- The data or any research cannot be distributed in whole or in part to partners or customers without express written approval from IHL Group.
- The purchasing company may quote components of the data (limited use) in presentations to customers such as specific charts. This is limited to percentage components, not individual unit information. Unit data cannot be shared externally without express written approval from IHL Group. All references to the data in presentations should include credit to IHL Group for the data.
- The purchasing company can reference qualitative quotes in printed material with written approval from IHL Group.
- All requests requiring written approval should be submitted to ihl(at)ihlservices.com and will be reviewed within one business day.
For Distributed Licenses, if applicable, the research can be shared with prospective customers and potential institutional investors. It cannot be shared with partners or other vendors who should be purchasing their own licenses.
For any questions regarding this policy, please contact us at 1-888-IHL-6777 (North America) +1.615.591.2955 (International) or email us at ihl(at)ihlservices.com.