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Latin/South America Retail POS Terminal Market Study
Format: Electronic PDF
Date of Publication: May 25, 2010
License: Enterprise/Electronic - See Pricing Tab for Fair Use
Pricing: $2,995.00
Geography: Latin America
Author(s):
Sean M. Alexander, Jerry Sheldon, Greg Buzek
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Latin America EPOS Definitions
At IHL we believe it is important that we state clearly the definitions of what we are classifying as a POS device or in the case of the LATAM region, an Electronic Point-of-Sale (EPOS) device. For the purposes of our analysis, we are defining POS as PC-based workstations, namely PC-class Processor-based and LAN-available terminals. Although others might include Electronic Funds Terminals as POS, we do not include them here. Perhaps the best definitions come from the use of the current model names of the top vendors that we are including:
- IBM: 4614, 468x, 469x, SurePOS
- Wincor Nixdorf: Beetle Terminals
- NCR: 705x, 745x, 2127, 746x
- Fujitsu/ICL: Atrium, TeamPOS, 98xx
- HP: rp3000, rp5000, and rp5700
In our research, we do include PC on Cash Drawer Devices (PCOCD), however, we do not attempt to distinguish between vendors unless a particular market is affected significantly.
We do not include Electronic Cash Registers (ECR) in our study. Although the lines have blurred as to POS and ECR in terms of processors and connectivity, we believe there is a clear distinction in functionality, expandability, and serviceability between the devices. Thus, we are considering the low end devices in the study as those of the Wincor Beetle 20, IBM 4614, and NCR Falcon variety.
As this report also looks at market segment information, it is important that we distinguish the types of institutions we include in each market segment. These are the following:
- Large Format Food: 5 or more terminals per store grocery format.
- Small Format Food: 4 or fewer terminals per store grocery or specialty food format.
- Hypermarkets: This is a broad segment that varies by country. In many, it includes a full service Food store as well as products typically included at Discounters under one roof. In other countries, stores can range anywhere from a Superstore format (think Wal-Mart Supercenter) to a full-line Department Store (with large appliances) combined with a full-line Grocery store.
- Department Stores: Traditionally larger format stores, upscale in products and including hard and soft goods with department style checkout.
- Mass Merchandisers: Like a Hypermarket format, only carrying non-food items or limited food items and using a front-end checkout. Also includes Discounters.
- Specialty Stores: Stores that focus on particular product line niches. Includes apparel, news, shoes, and DIY type stores.
- Hospitality: Includes Restaurants, Bars, Pubs, Hotels, and Convenience Store outlets.
How do you define the processors included?
Throughout this report, we deliberately categorize all processors by speed rather than by name. Since Intel is the market leader and the most identifiable, we use the following familiar designations for our processor definitions.
- 286/386/486
- Pentium" I & II
- Pentium" III/Via/Cyrix
- Celeron/Sempron
- Pentium" 4
- Dual Core & Above
While in the last several years there have been other processor entries (notably VIA/Cyrix and AMD), all herein are referred to as "Intel-class" processors, whether Intel, MediaGX, AMD K5, K6-2, Duron or Athlon.
How do you categorize operating systems?
With regard to operating systems, our focus is on the following.
- DOS & Legacy Windows (includes 3.1, 95, 98, ME, NT 2000, and XP)
- 4690
- Windows Vista
- Windows CE
- Windows XPe
- Windows Embedded POSReady 2009 (includes WEPOS, and is designated as such herein)
- Linux (all varieties)
- Other (includes different derivatives of UNIX, BeOS, MAC, etc.)
For the purposes of this report we do not count units that are in labs; we only count those in pilot or in rollout.
Isn't Mexico part of North America?
For geography lessons, yes. However, when vendors and retailers look at the world they tend to lump Mexico - a Spanish speaking country - with the other countries that share the language in the region. While some might argue that California, Arizona, New Mexico, Texas and Florida could also be included based on that definition, our vendor clients are all united in keeping them part of our North American study.
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