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What's The Deal With Out-of-Stocks?
Format: Electronic PDF
Date of Publication: December 16, 2008
License:
Pricing: $1,995.00
Geography: North America
Author(s):
Lee Holman, Greg Buzek
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Building upon previous research from IHL, this research study looks at the true cost of out-of-stocks to retailers. In this study, we name names looking at specific retailers and their consumer's experience with out-of-stocks when shopping their stores. Beyond just looking at empty shelves, this report brings clarity on the size of the out-of-stock problem that heretofore had been missing in the industry.
Retailers historically rely upon their IT systems to tell them what their out-of-stock levels are. While this might be a satisfactory solution for the enterprise as a whole, it does not take into account the realities faced by retailers and consumers at the store level. A retailer's systems may cite a 6% out of stock level, but the consumer, having been in three of their stores before finding the item, sees an out of stock level that is often 3 or 4 times this figure. The difference is retail execution. Having the product available and accessible at the point of decision when the consumer wants to buy it. Anything else is a missed opportunity.
Additionally, the report names names of retailers who have fallen behind in terms of their out-of-stock performance. We call out who has the least help on the floor, we identify who has the toughest time matching their stock to their promotions in the eyes of consumers, and we tell you who has disappointed the most customers to the point that they won't be coming back. Consumers were asked where they shopped for classes of products such as groceries, electronics, and household items (they could choose more than one retailer) and then how often they experience an out-of-stock situation when shopping for those products.
All of the Retailers addressed in this study can be found at the FAQ tab. For an outline and sample pages, see the Preview tab.
The report is designed for use by Retailers, Software and Service Providers and others who might have a vested interest in the North American retail market .
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POS Software for Specialty Soft Goods
Format: Electronic PDF
Date of Publication: September 26, 2012
Pricing: $795.00
Geography: North America
Author(s):
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POS Software for Specialty Hard Goods
Format: Electronic PDF
Date of Publication: September 28, 2012
Pricing: $795.00
Geography: North America
Author(s):
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Sophia - Wisdom for Retail IT Vendors - North America
Format: Online - Web Access
Date of Publication: May 6, 2013
Pricing: $0.00
Geography: North America
Author(s):
Sean M. Alexander, Jerry Sheldon, Greg Buzek
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What our customers have to say about this product
"Tremendous article, excellent insight! "
- Jim W., Product Category Manager, Major EAS Security Vendor
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Product Highlights
An out-of-stock is a lot more than just an empty shelf. In the mind of the consumer, an out-of-stock occurs any time they come into the store ready to buy, but leave without purchasing an item for a reason other than it is priced less elsewhere.
Here are some of the out-of-stock problems noted by consumers:
- Empty Shelf
- Product locked up or on too high a shelf and no one to help
- Found someone to help, but they can't find merchandise the system says is in-stock.
- Price on the shelf doesn't match the price online or in the ad
- Some other reason not related to price.
Each of these reasons is a problem with execution, but an out-of-stock in the minds of consumers. They simply take that sale to your competitors.
In this study, we look at the out-of-stock situation experienced by consumers in retailers such as:
- Wal-Mart
- Home Depot
- Best Buy
- Kroger
- Lowe's
- Circuit City
- Publix
- Ace Hardware
- True Value
- OfficeMax
- Office Depot
- Staples
- Sears
- Kmart
- Radio Shack
- Safeway
- Costco
- Whole Foods
- Meijer
- Publix
- GameStop
Table of Contents
Summary of Findings
1.0 Introduction
Introduction/Background and Objectives
Out-of-Stocks Defined
Methodology
2.0 How Often Do Consumers Experience Out-of-Stocks?
2.1 Background
2.2 Do Women Encounter More Out-of-Stocks Than Men?
2.3 Does Age Play a Part?
2.4 Does One Region Have More Out-of-Stocks Than the Others?
2.5 Are the Wealthy More Demanding Than the Not-So-Wealthy?
2.6 Does Shopping Frequency Have a Bearing?
3.0 Why Do Consumers Experience Out-of-Stocks?
3.1 Gender Issues
3.2 Age Issues
3.3 Regional Issues
3.4 Income Issues
3.5 Shopping Frequency Issues
4.0 Grocery Retailers
4.1 Out-of-Stock Problems at Grocery Retailers
4.2 Why Grocery Retailers Have Out-of-Stocks
4.3 How Do Individual Grocery Retailers Fare?
5.0 Warehouse Clubs
5.1 Out-of-Stock Problems at Warehouse Club Retailers
5.2 Why Warehouse Club Retailers Have Out-of-Stocks
5.3 How Do Individual Warehouse Club Retailers Fare?
6.0 Home Improvement Retailers
6.1 Out-of-Stock Problems at Home Improvement Retailers
6.2 Why Home Improvement Retailers Have Out-of-Stocks
6.3 How Do Individual Home Improvement Retailers Fare?
7.0 Consumer Electronics Retailers
7.1 Out-of-Stock Problems at Consumer Electronics Retailers
7.2 Why Consumer Electronics Retailers Have Out-of-Stocks
7.3 How Do Individual Consumer Electronics Retailers Fare?
8.0 How Do Those That Use Self-Checkout Fare?
8.1 Overview
8.2 Grocery
8.3 Home Improvement
8.4 Consumer Electronics
9.0 How Much Business is Lost Due to Out-of Stocks?
9.1 Grocery Retailers
9.2 Warehouse Club Retailers
9.3 Home Improvement Retailers
9.4 Consumer Electronics Retailers
9.5 Overall - The North American Retail Industry
10.0 The Ultimate Out-of-Stock Impact to Retailers?
11.0 Appendix
11.1 Other Retailers Receiving "I Will Never Shop Here Again" Responses
12.0 References
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| Purchase 2012 Study, Get 2013 Update Free |
Purchase the current study now, then when released you will get the 2013 Study Free. We release the studies at roughly the same time each year. Contact us at ihl@ihlservices.com for more details.
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