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Sophia's Secret Search
IT and the North American Supermarket
Format: Electronic PDF
Date of Publication: July 31, 2010
License: Enterprise/Electronic - See Pricing Tab for Fair Use
Pricing: $1,495.00
Geography: North America
Author(s): Lee Holman, Greg Buzek
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Overview Preview FAQs Pricing

Is this product designed for retailers or vendors?

Actually both. Vendors purchase these reports to understand the inner workings of the retailers and the hardware, software, and services that top retailers are using. Retailers buy the study to review the systems their competitors are using.

Where do you get the data?

We do several surveys each year and that is where the IT Spend and trends data comes from. The technical profiles come from a variety of sources. Our team sees nearly 5,000 news stories a day and we are scouring for information from trade shows, news releases, case studies, trade journals, store audits, and primary research studies. This data is put into our Sophia Data Service from which we get these profiles.




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