The IT market has gone not only through one transformation, but several in the last 10 years. In the late 1980s, most vendors were making great margins just pushing hardware. Then as price competition eroded hardware margins, the real profits were being made by the companies who were great at software. But let's face it, not everyone has a series of general purpose software products like Microsoft. In complex environments like Retail, your software license growth is limited to the effectiveness of your Professional Services.
Most companies try to market their Services using a Product Marketing model. But services are not products, and Services Marketing is not Product Marketing.
IHL Group will help you design and implement the proper Services Marketing model that doesn't just support software sales, but leads the sale of hardware and software.
We will help you:
- Define the business you are really in and what people are really buying from you and your competitors,
- Design and help you implement a Services Marketing model within your firm to maximize your profitability,
- Position your Services in the mind of the customer by helping you tp analyze and understand your prospects and their buying behavior.
For more information, please Contact Us